Digital Content Marketing Specialist
At a glance
Mid-level Content Marketing role at Headquartered in Irving, TX, FleetPride. Dallas · full-time.
Pay not stated Content Marketing salary
growthroles summary, based on the employer's posting.
What you'll do
- Write and reshape copy for landing pages, blogs, SEO, email, ads, scripts and promotions
- Adapt campaign messaging to each channel’s format, audience action and information needs
- Build email variants and use HTML/CSS knowledge to improve readability, accessibility and mobile display
- Refresh paid search ads and improve on-site pages, SEO elements and customer paths
- Review channel results with analytics partners and use tests and behavior data to recommend content changes
What you bring
- Working knowledge of HTML and CSS for email and digital page content
- Experience improving SEO elements such as titles, metadata, headings, links and page copy
Who this fits
This mid-level role suits a content marketer who can write across digital channels and work with ecommerce, paid media, email, creative and analytics partners. The role is based in Dallas.
From the employer
FleetPride is the largest after-market distributor of heavy-duty truck and trailer parts in the U.S. with some of the best and brightest people in the business! Partner with the best in the heavy-duty industry and apply today!
- Omnichannel Content Development: Plan, write, edit, and adapt content for landing pages, blog articles, SEO content, email campaigns, paid ad copy, ad scripts, and promotional messaging.
- Channel-Specific Adaptation: Translate campaign strategies into platform-appropriate copy, adjusting tone, length, formatting, calls to action, and information hierarchy for email, SEO, paid media, social, community, and on-site experiences.
- Email Content & HTML Support: Create email copy, including subject lines, preheaders, body copy, CTAs, personalization opportunities, and A/B test variants. Apply working knowledge of HTML/CSS constraints to improve readability, accessibility, deliverability, mobile rendering, and template performance.
- Paid Search Ad Copy Creation: Create, A/B test, and refresh compelling ad copy across Google Ads, Bing Ads, OpenAI Ads, and similar platforms
- On-Site Content: Support content updates and page optimization in Salesforce Lightning or related CMS environments. Use basic HTML and digital content best practices to improve page structure, crawlability, internal linking, conversion paths, and customer usability.
- SEO Optimization: Partner with ecommerce stakeholders to research keywords, optimize SEO titles, metadata, headings, internal links, body copy, and structured content, and improve organic visibility for key product, service, category, and content pages.
- Campaign & Calendar Support: Partner with paid media, email, creative, category management, supplier/co-op, and ecommerce teams to produce content aligned to campaign goals, seasonal priorities, promotions, acquisition, reactivation, and loyalty efforts.
- Brand Voice & Content Governance: Maintain FleetPride brand voice and messaging consistency while creating reusable content patterns, copy guidance, and channel-specific standards that help the broader team produce more consistent digital content.
- Performance Measurement & Optimization: Collaborate with analytics stakeholders to review email, SEO, social, paid, and on-site performance metrics. Use data, A/B tests, and customer behavior insights to recommend content improvements.
FleetPride is the leader in the industry comprised of retail, service, distribution and wholesale divisions.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
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