Performance Marketing - Winter 2027 Co-op Student

Work term: Winter 2027

Work term length: 4-months

From classroom to co-op to career, every step of your journey has an impact on your future. That’s why it makes sense to choose a co-op placement with a company that offers truly rewarding work and real-life experience. At Definity®, your contributions, creativity, and energy will be put to good use, and you’ll get to be involved with initiatives that support our strategic goals and use your skills in a supportive team environment.

If you’re looking for a company that takes care of its people — full time, part time, and co-ops alike — and has a track record of doing big things, get ready to love it here.

About the Job

Want to see how a marketing team actually drives results in the real world? Join us at Definity Insurance and get hands-on experience working on Sonnet Insurance and Petline Insurance, two brands making insurance simpler, smarter, and more accessible.

We’re looking for a curious and motivated Co-op Student to spend a term with our Performance Marketing team. You’ll get exposure to big-budget campaigns, cutting-edge marketing tools, and the day-to-day work that goes into acquiring and keeping customers.

What You’ll Work On

You won’t be making coffee runs, you’ll be part of the team:

• Helping run live marketing campaigns across Google, social media, and programmatic channels
• Supporting media planning by gathering data, reviewing past performance, and helping shape recommendations for future campaigns
• Checking performance dashboards and calling out wins or issues
• Supporting A/B tests to see what works and what doesn’t
• Doing research on trends, competitors, and new marketing channels
• Reviewing ads and creative to make sure everything looks right before launch
• Pitching in on presentations, trackers, and team projects

What You’ll Learn

This is your chance to test-drive a career in marketing. You’ll learn:

• How a marketing team spends and optimizes multi-million-dollar budgets
• How media plans are built and adjusted based on performance and insights
• How to measure success with metrics like cost-per-quote, customer acquisition cost, and ROI
• How tools like Google Ads, GA4, and Looker dashboards actually get used day-to-day
• How marketing, analytics, and brand teams work together to make campaigns happen

What We’re Looking For

• You’re a graduate student in a co-op program for Marketing, Business, Data Analytics, or something similar
• You’re curious about digital marketing and love working with data
• You’re organized, detail-oriented, and good with numbers
• You know your way around Excel/Google Sheets (bonus if you’ve played with dashboards)
• Most importantly, you’re eager to learn and not afraid to ask questions

Did you know?

• We care about our co-ops: Definity’s co-op students are considered the best pipeline of talent for our full-time, permanent positions.
• We care about students: Definity distributes $85,000 in scholarships to students across Canada each year.
• We care about our community: Definity donates more than $1 million every year to causes that drive true change in the neighborhoods in which we live and work.

What can Definity offer you?

• Meaningful work forwarding our purpose of building a better world by helping our clients and communities adapt and thrive in their hardest times of need.
• Culture of accountability, empowerment, and collaboration.
• Opportunities to support personal and professional growth through real-life experience and unique learning opportunities.
• Opportunity to join our employee groups - focused on women's empowerment, LGBTQ+, anti-racism and cultural equity, and environmental activism
• Determined to create positive change for our environment, our people, and our communities, now and in the future. Check our ESG work!