Analyst, Consumer Insights & Market Research - Winter 2027 Co-op / Intern

Hdks Open · verified Sep 11, 2026

Toronto Full-time Junior Market Research

Entry-level Market Research role at Hdks. Toronto · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll help plan and run surveys, focus groups, and secondary-data research
You'll use Excel, SPSS, or Tableau to spot patterns in consumer data
You'll build customer segments and personas with the research team
You'll turn complex findings into clear reports and presentations
You'll connect research insights with marketing, product, and sales priorities while tracking competitors and industry trends

What you bring

You're enrolled in or recently finished a bachelor's degree in marketing, business, psychology, statistics, tech, or a related discipline
You bring strong analytical, problem-solving, and basic data and math skills
You have some exposure to Qualtrics or SurveyMonkey and tools such as Excel, SPSS, R, or Python
You communicate clearly in writing and conversation
You can work independently, collaborate with others, and stay attentive to detail while studying consumer behavior

Who this fits

You'll suit this junior co-op role if you enjoy using research and data to understand consumers and explain findings clearly. The placement is in Toronto for Winter 2027 and lasts four or eight months. It's designed for someone currently studying or recently graduated from a relevant bachelor's program.

From the employer

YOUR NEX PLACEMENT

Work term: Winter 2027

Work term length: 4 or 8 months

From classroom to co-op to career, every step of your journey has an impact on your future. That’s why it makes sense to choose a co-op placement with a company that offers truly rewarding work and real-life experience. At Definity®, your contributions, creativity, and energy will be put to good use, and you’ll get to be involved with initiatives that support our strategic goals and use your skills in a supportive team environment.

If you’re looking for a company that takes care of its people — full time, part time, and co-ops alike — and has a track record of doing big things, get ready to love it here.

What you’ll be doing

Assist in designing and executing qualitative and quantitative research projects (e.g., surveys, focus groups, secondary data analysis).
Analyze consumer data using tools like Excel, SPSS, or Tableau to identify trends and patterns.
Support the development of customer segmentation models and personas.
Help prepare presentations and reports that translate complex data into clear, actionable insights.
Collaborate with marketing, product, and sales teams to align research findings with business objectives.
Monitor industry trends and competitor activities to provide contextual insights.

What you bring

Currently enrolled in or recently graduated from a Bachelor’s program in Marketing, Business, Psychology, Statistics, Tech or a related field.
Strong analytical and problem-solving skills.
General aptitude for data and math
Some familiarity/ knowledge of survey platforms (e.g., Qualtrics, SurveyMonkey) and data analysis tools (e.g., Excel, SPSS, R, Python).
Excellent written and verbal communication skills.
Ability to work independently and in a team environment.
Detail-oriented with a passion for understanding consumer behavior.

Did you know?

We care about our co-ops: Definity’s co-op students are considered the best pipeline of talent for our full-time, permanent positions.
We care about students: Definity distributes $85,000 in scholarships to students across Canada each year.
We care about our community: Definity donates more than $1 million every year to causes that drive true change in the neighborhoods in which we live and work.

What can Definity offer you?

Meaningful work forwarding our purpose of building a better world by helping our clients and communities adapt and thrive in their hardest times of need.
Culture of accountability, empowerment, and collaboration.
Opportunities to support personal and professional growth through real-life experience and unique learning opportunities. Our Leadership Essentials program builds knowledge and skills to Team Leaders to Directors
Opportunity to join our employee groups - focused on women's empowerment, LGBTQ+, anti-racism and cultural equity, and environmental activism.
Determined to create positive change for our environment, our people, and our communities, now and in the future. Check our ESG work!