Strategic Segment Marketing

Strategic Segment Marketing –Market Intelligence Engineer

About the Role

We are seeking a highly analytical, business-savvy engineer who enjoys discovering market opportunities, uncovering industry trends, and turning complex data into strategic business recommendations. This role serves as the market intelligence hub for Strategic Segment Marketing (SSM) and directly influences investment decisions, solution roadmaps, and growth strategies. This function requires collaboration with SSM segment leaders, consultants, business leaders and finance in developing segment-based market analysis that assists in identifying market opportunities and gaps. In addition to Market Analysis, the role includes multiple responsibilities within solutions, including block diagram analysis, performing teardowns, BOM analysis, and understanding and communicating conclusions to segment leads and management.

The successful candidate will combine their technical background with a strong work ethic, driving continuous learning toward understanding systems, business, market trends, marketing and partnerships. Success in this role includes:

• Identification of market opportunities that others have overlooked.
• Quantifying markets, predicting trends, and influencing investment.
• Development of content and campaigns that generate measurable business impact.
• Building relationships across internal and external ecosystems to accelerate solution adoption.
• Bringing new ideas, challenging assumptions, and continuously improving how we engage customers.

This multi-faceted role requires working cross-functionally across the SSM team, in addition to onsemi’s product and corporate marketing teams.

Key Responsibilities

Business & Market Analysis

• Lead development of market intelligence frameworks that identify growth opportunities, competitive threats, technology shifts, and customer adoption trends.
• Utilize and integrate 3rd party market reviews into a properly documented, holistic market analysis.
• Develop mechanisms to include further insights from customers, competitors, partners and other inputs.
• Challenge assumptions, validate market hypotheses, and build executive-level recommendations by integrating insights from customers, partners, competitors, consultants, and internal stakeholders.

Go-to-Market Execution

• Contribute to planning and execution of campaign tactics associated with SSM roadmap and strategy.
• Create unique and impactful content such as white papers, videos and media interviews.
• Partner with 3rd parties to create mutually beneficial co-promotional material.
• Collaborate with Corporate Marketing and SSM to define the target audience and appropriate promotion channels.

Ecosystem Partnerships, Consortia & Reference Designs

• Engage with 3rd parties in support of onsemi’s solutions strategy.
• Develop deep technical understanding and relationships to create fruitful, mutually beneficial engagements.

Market Insight, Teardowns

• Conduct periodic market studies to understand market technology and business trends
• Develop market insights to recommend partnerships, highlight competitors and their activity, and recommend appropriate actions
• Investigate and teardown competitive solutions to understand system architecture and recommend future developments.

Qualifications

Required

• Bachelor's degree in Electrical Engineering, MBA preferred.
• 5+ years of experience in semiconductors, electronics systems, product marketing, product management, applications engineering, design engineering, or related functions, or equivalent experience in system design at an original equipment manufacturer in data center, industrial/medical, automotive or aerospace and defense segments.
• Understanding of analog and power management semiconductors.
• Strong analytical skills with experience performing market analysis using tools such as Excel, Power BI and other data analysis and visualization tools.
• Excellent presentation, communication, and customer-facing skills.
• Ability to operate effectively across global and cross-functional teams.

Preferred

• Demonstrated ability to independently identify opportunities and drive initiatives with limited direction.
• Curiosity about emerging technologies, business models, and market trends.
• Comfortable operating in ambiguous environments and creating structure.
• Track record of developing innovative solutions to complex technical or business challenges.
• Experience influencing stakeholders without direct authority.
• Experience writing white papers and/or application notes.
• A strong, continuous learning mindset
• Willingness to try new tasks, solicit regular feedback and pivot as needed

Why Join Us

You will play a critical role in shaping onsemi’s transformation into a customer- and system-aware company. You will work directly with senior business leaders and world-class engineering teams, influence investment and product decisions, and help create solutions that address some of the fastest growing opportunities across automotive, industrial, data center and aerospace & defense markets. This role offers growth opportunities and the ability to influence product strategy, technology direction, and business growth in multiple rapidly expanding markets.