Sales Enablement & Channel Marketing Manager
At a glance
Manager-level Affiliate Marketing role at onsemi. Scottsdale · full-time · no salary stated · we estimate $85,000–$153,125 across the United States.
onsemi has not published a salary for this role. The figure below is our estimate, not theirs.
growthroles summary, based on the employer's posting.
What you'll do
- Build enablement programs for sales teams and distributors, with training, playbooks, positioning and customer-ready materials
- Run the sales platform, organizing content and managing access, integrations, security, upgrades and vendor support
- Get teams and partners ready for product introductions through launch kits, instruction and certifications
- Set Americas plans with distributors, then deliver digital campaigns, launches, webinars, promotions and events
- Use adoption, campaign and pipeline results to refine programs and share clear findings with leadership
What you bring
- A bachelor's degree in marketing, business, engineering, communications or a related discipline
- Six to ten years in sales enablement, partner or channel marketing, product marketing or a related role
- Hands-on work with a revenue enablement platform and collaboration with IT on configuration and integrations
- A record of creating training, content and enablement programs that strengthen sales effectiveness
- Experience reporting with Excel, Tableau and Power BI, including dashboards based on adoption, campaign and pipeline data
Who this fits
This role suits a manager who can connect sales enablement and channel marketing across teams and distribution partners. The position is based in Scottsdale, Arizona, and reports to a senior global channel marketing and sales enablement leader.
From the employer
Job Summary:
Do you enjoy helping sales teams win? Join onsemi's Marketing organisation as Sales Enablement & Channel Marketing Manager for the Americas. You will make sure our sales teams and distribution partners have the right content, training and tools to sell onsemi solutions and own our revenue enablement platform. You will also drive channel marketing with our distribution partners, from joint marketing plans to campaigns and events that create demand. You will work closely with Sales, Product Marketing, Business Units, Corporate Marketing, IT and distribution partners. The role is based in Scottsdale, Arizona and reports to the Senior Manager of Global Channel Marketing & Sales Enablement.
Sales Enablement
- Build and run sales enablement programs for the sales teams and distribution partners, aligned with onsemi's go-to-market priorities.
- Own the revenue enablement platform end to end – from platform administration and configuration to content structure, governance, user adoption, and analytics.
- Act as the business owner of the platform with IT: manage user access, integrations, security requirements, upgrades, and vendor support.
- Partner with Sales, Product Marketing, and Business Units to create training, playbooks, messaging, competitive positioning, and customer-ready content.
- Prepare sales teams and partners for new product introductions (NPIs) with launch kits, training, and certifications.
- Track adoption and impact, connect enablement activity to pipeline and revenue, and continuously improve programs based on data and feedback.
Channel Marketing & Demand Generation
- Develop and execute the Americas channel marketing plan, including joint business and marketing plans with distribution partners.
- Run integrated campaigns: digital, NPI launches, webinars, partner promotions, trade shows,and events.
- Ensure marketing investments align with business priorities and deliver measurable results.
- Act as the key link between Sales, Corporate Marketing, Business Units, and partners, and represent Americas needs in global planning.
- Bachelor's degree in Marketing, Business, Engineering, Communications, or a related field.
- 6–10 years of experience in Sales Enablement, Channel or Partner Marketing, Product Marketing, or related roles; B2B semiconductor, electronics, or technology experience strongly preferred.
- Hands-on experience with revenue enablement platforms, such as Allego , Seismic, Highspot or Showpad
- Experience working with IT on platform setup and integrations
- Proven success building training, content, and enablement programs that improve sales effectiveness.
- Solid understanding of channel marketing, demand generation, marketing automation, and campaign measurement.
- Ability to influence and collaborate across functions and organizational levels.
- Strong analytical and project management skills; able to manage multiple priorities in a fast-paced environment.
- Strong reporting skills in Excel, Tableau and Power BI, with experience building dashboards that turn adoption, campaign and pipeline data into clear insights for leadership.
- Excellent written, verbal, and presentation skills; proficient in Microsoft Office.
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