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growthroles

Head - Integrated Marketing Services

Hcrg Open · verified Sep 11, 2026
United Arab Emirates Full-time Mid-level General Marketing

Mid-level General Marketing role at Hcrg. United Arab Emirates · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

  • Lead integrated marketing and communications strategy development and delivery for Dubai Airports and its brands
  • Build cross-channel plans, calendars, and campaigns that reflect brand strategy and corporate priorities
  • Coordinate internal teams and agencies to keep messaging consistent and delivery on schedule, scope, and budget
  • Align stakeholders across functions while managing expectations throughout each project lifecycle
  • Report performance, insights, lessons, and recommendations to senior leadership while maintaining governance and compliance

What you bring

  • Hold a bachelor’s degree in marketing, communications, advertising, or a related discipline
  • Bring 10+ years overall experience, including 7-10 years in integrated marketing and communications
  • Show experience with brand management, campaign planning, stakeholder engagement, and performance measurement
  • Manage agencies, suppliers, external partners, and multiple priorities while meeting deadlines
  • Use analytics, marketing platforms, Microsoft Office, and creative tools such as Adobe Creative Suite or Canva

Who this fits

You’ll suit a senior marketing professional who can shape integrated campaigns, influence stakeholders, and work across internal teams and external partners. The role is fast-moving, involves several projects at once, and requires work against deadlines, budgets, brand rules, legal requirements, and ethical standards. Professional certifications such as CIM, DMI, or CMMP are desirable.

From the employer

THIS IS WHAT FUTURE FOCUS FEELS LIKE

STRATEGY AND DEVELOPMENT

Head – Integrated Marketing & Communications

The Brand & Communications function protects and grows Dubai Airports’ reputation and stakeholder confidence by shaping how the organisation and its brands are understood, experienced and trusted by internal and external audiences. Through its Communications, Marketing, Brand, Content & Production capabilities, the function delivers consistent, engaging communications and marketing activities that strengthen the brand and supports business objectives.

What you'll deliver

  • You’ll lead the development and execution of integrated marketing and communications strategies for Dubai Airports and Dubai Airports brands, internally and externally.

  • You’ll deliver cohesive, cross‑channel marketing and communications plans, calendars, and activities aligned to Dubai Airports’ brand strategy and corporate priorities.

  • You’ll partner with internal teams and external agencies to drive consistent, high‑quality messaging across all channels.

  • You’ll manage the planning of integrated marketing and communications activities, ensuring delivery within agreed timelines, scope, and budget.

  • You’ll drive strong stakeholder engagement by collaborating across functions, aligning objectives, and managing expectations throughout the project lifecycle.

  • You’ll prepare clear performance reports and insights for senior leadership, highlighting outcomes, learnings, and recommendations.

  • You’ll ensure all marketing and communications activities comply with brand guidelines, legal requirements, and ethical standards.

  • You’ll manage multiple projects simultaneously, maintaining strong governance, documentation, and transparency.

What you bring

  • You’ll hold a bachelor’s degree in Marketing, Communications, Advertising, or a related field with 10+ years of overall professional experience, with 7-10 years relevant experience in integrated marketing and communications roles with a background in creative agencies, marketing environments, aviation, airports, or related industries.

  • You’ll have proven experience developing and delivering integrated, multi‑channel marketing and communications strategies.

  • You’ll have strong expertise in brand management, campaign planning, stakeholder engagement, and performance measurement.

  • You’ll have demonstrated ability to influence and collaborate with senior stakeholders and cross‑functional teams.

  • You’ll have experience working with agencies, suppliers, and external partners to deliver complex initiatives.

  • You’ll have strong project management skills, with the ability to manage multiple priorities and deliver against deadlines as well as a data‑driven mindset with experience using analytics and insights to improve outcomes.

  • You’ll have excellent creative thinking, communication and business writing skills.

  • Proficiency in marketing tools and platforms, Microsoft Office, and creative tools (e.g. Adobe Creative Suite, Canva).

  • Lastly, professional marketing certifications such as CIM, DMI, or CMMP are desirable.

Life at Dubai Airports

Fast-moving and fast-growing, Dubai Airports is a business that’s all about delivering great airport experiences, 24 hours a day. Life here means always pushing – and being pushed – to work better and smarter. With us, you’ll be encouraged to be the best you can be. You’ll be part of the team that connects the world. And at every opportunity, you’ll go beyond; delivering an advanced, innovative future for yourself and our business, and making an Impact that delivers for Dubai.

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