Sr. Social Ecommerce Manager
At a glance
Senior Ecommerce Marketing role at Hcpo. Shanghai · full-time.
Pay not stated Ecommerce Manager salary
growthroles summary, based on the employer's posting.
What you'll do
- Run the Douyin business across its official flagship store and other key commerce programs
- Plan annual business priorities, then manage livestream and shelf-commerce activity
- Shape content and traffic plans, acquire consumers, and deliver platform campaigns
- Manage platform and agency relationships while coordinating work across teams
- Review business results and oversee risks across Douyin operations
What you bring
- You have e-commerce, key-account or platform-management experience
- You can manage platform profit and loss, annual plans, campaign delivery, traffic spend and partner performance
- You understand Douyin livestreaming, short video, paid traffic, store operations and consumer acquisition
- You bring commercial judgment plus negotiation, project and stakeholder management, and data-led decision-making skills
Who this fits
This senior role suits someone who can take broad operational ownership of Douyin commerce, from planning and traffic investment to performance and profitability. The role is based in Shanghai, China.
From the employer
Purpose of Role
This role holds full business operation accountability for Douyin business, including the Official Flagship Store and key Douyin commerce initiatives. The scope covers annual business planning, livestream and shelf-commerce operations, content and traffic strategy, campaign execution, platform partnership, agency management, and cross-functional collaboration to drive sustainable growth, brand equity and profitability on Douyin.
What will you be doing?
- Douyin Partnership & Resource Management
- Livestream, Content & Consumer Acquisition
- Campaign & Commercial Execution
- Performance Analysis & Risk Governance
- Experienced in e-commerce/key account/platform management experience
- Proven ability to manage platform P&L, annual business planning, campaign execution, traffic investment and partner/agency performance
- Strong understanding of Douyin livestream, short video/content operation, paid traffic, store operation and consumer acquisition mechanics
- Strong commercial acumen, negotiation, stakeholder management, project management and data-driven decision-making capability
Who are you?
- Experienced in e-commerce/key account/platform management experience
- Proven ability to manage platform P&L, annual business planning, campaign execution, traffic investment and partner/agency performance
- Strong understanding of Douyin livestream, short video/content operation, paid traffic, store operation and consumer acquisition mechanics
- Strong commercial acumen, negotiation, stakeholder management, project management and data-driven decision-making capability
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