Commercial Banking Marketing Manager
At a glance
Manager-level General Marketing role at Citizens Financial Group. United States · full-time · $116,000–$150,000 base.
growthroles summary, based on the employer's posting.
What you'll do
- Shape prospect outreach with Corporate Banking regional leaders and Growth Strategists, using their growth goals and market opportunities
- Turn customer insights and data into concise briefs with measurable goals, strategies and tactics
- Coordinate integrated campaigns from planning through delivery, keeping work on-brand, on-strategy and on schedule
- Review campaign results, lead retrospectives and recommend changes to improve performance and reporting
- Track approved marketing spend and provide accurate budget estimates
What you bring
- At least seven years in marketing, including prior B2B work in financial services
- A bachelor’s degree is required; an MBA or comparable experience is an added plus
- You can plan and deliver multi-channel programs and manage projects, priorities and decisions
- You bring strong written and verbal communication, attention to detail and a metrics-minded approach
- You can use Salesforce, Pardot, Demandbase and Adobe Analytics, and understand Agile methods
Who this fits
This manager role suits an experienced B2B financial-services marketer who can work across teams and lead integrated campaign delivery. You’ll work four days a week in the office and one remotely, in New York, NY or Westwood, MA. The schedule is Monday through Friday, 8:00 a.m. to 5:00 p.m.
From the employer
At Citizens, marketing is about understanding and engaging people, satisfying their needs, and building brand awareness and trust. We seek an experienced business-to-business marketer who is hungry to do this and more, for our growing Corporate Bank. The ideal candidate has experience developing and executing marketing strategies and tactics including website, social, search engine marketing, digital advertising, events, direct, content and account-based marketing. You will continuously test and learn with subject matter experts including business leaders, in-house and external Agencies, and centers of excellence -- such as advertising, brand, content, digital and data analytics.
If you are made ready for the rewarding challenge of performing your best everyday so we can do more for our clients, colleagues and community—we want to hear from you.
Primary Responsibilities:
- Serve as primary marketing contact for Corporate Banking Region Leaders—understand their growth objectives, market opportunities and devise prospect engagement strategies with Growth Strategist.
- Prepare clear and concise marketing and creative briefs—work with Growth Strategists to distill measurable objectives, strategies and tactics using data and customer insights to drive outcomes.
- Keep the customer at the center of everything we do—serve as the voice of the customer and strive to optimize the client experience across channels and at every touchpoint.
- Lead the flawless project management and execution of integrated marketing programs--from start to finish, drive on-brand, on-strategy, and on-time delivery.
- Drive continuous improvement—test, learn and lead retrospectives including performance analysis, reporting and recommendations to optimize marketing efficiency, effectiveness and reporting.
- Manage budget and expenses–provide timely and accurate estimates and ensure all approved spend is accurately tracked and reported.
Qualifications & Requirements
- Ability to plan, develop and implement comprehensive multi-channel marketing programs
- Self-starter with proven ability to work collaboratively and with a sense of urgency
- Excellent written and verbal communication skills
- Clear thinker with strong project management, prioritization, and decision-making skills
- Metrics-driven marketing mind with eye for creativity
- Computer proficiency, including MS Office (specifically PowerPoint, Word and Excel)
- Attention to detail
- Minimum 7+ years of marketing experience
- Prior B2B financial services marketing experience
- Familiarity with Salesforce.com, Pardot, Demandbase
- Ability to track web metrics using Adobe Analytics
- Experience with Agile methodologies
Education
Bachelor’s degree required
MBA or equivalent experience a plus
Hours and Work Schedule
Hours per Week: 40
Work Schedule: Monday-Friday 8:00AM-5:00PM (4 days in office, 1 day remote)
Location: New York, NY or Westwood, MA
Pay Transparency
The salary range for this position is $116,000 - $150,000 per year, plus an opportunity to earn an annual discretionary bonus. Actual pay is based on various factors including but not limited to the work location, and relevant skills and experience.
We offer competitive pay, comprehensive medical, dental and vision coverage, retirement benefits, maternity/paternity leave, flexible work arrangements, education reimbursement, wellness programs and more. Note, Citizens’ paid time off policy exceeds the mandatory, paid sick or paid time-away policy of every local and state jurisdiction in the United States. For an overview of our benefits, visit https://jobs.citizensbank.com/benefits .
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