Marketing- Product Communication_Product-Support_0149_1288_1099728_HRR
Hcbt Open · verified Oct 26, 2026 At a glance
Mid-level General Marketing role at Hcbt. Mumbai · full-time.
Pay not stated General Marketing salary
growthroles summary, based on the employer's posting.
What you'll do
- Turn customer findings into clear propositions and campaigns for mortgages and loans
- Coordinate marketing across digital, direct-to-consumer, social, influencer and partner channels
- Build content-driven journeys that guide customers from awareness toward conversion
- Work with product, analytics, media and agency teams to deliver measurable results
- Track campaign results, improve performance and connect the work to business impact
What you bring
- Eight to ten years in consumer marketing
- An MBA from a leading institute
- Experience at a financial-services brand, consumer brand, consumer-tech company or another listed organization type
- A track record combining customer insight, creative work and business outcomes
Who this fits
This mid-level role suits a hands-on, digital-first marketer who can pair strong storytelling and content skills with comfort using business numbers. The role is based in Mumbai and focuses on marketing mortgages and loans.
From the employer
Senior Manager – Mortgages & Loans Marketing
Build one of the most exciting growth businesses in banking. We're looking for a Senior Manager (8-10 years’ experience) to lead marketing for Kotak's Mortgages & Loans business. This is not a traditional marketing role. It's a modern, full-funnel role that sits at the intersection of consumer insights, content, brand, performance marketing, and business growth.
You'll shape propositions, create compelling campaigns, drive customer acquisition and engagement, and work across every stage of the funnel, from awareness to conversion.
What you'll do
- Translate customer insights into strong marketing propositions and campaigns
- Lead integrated marketing across digital, D2C, social media, influencers and partnerships
- Drive acquisition, engagement and business growth across Loans products
- Build content-led customer journeys across the funnel
- Partner with product, analytics, media and agency teams to deliver measurable outcomes
- Own campaign performance, optimisation and business impact
Who we're looking for
- 8-10 years of consumer marketing experience
- Strong storytelling, communication, and content skills
- Someone equally comfortable with creative ideas and business numbers
- Hands-on marketer with a digital-first mindset
- Passion for building brands, campaigns, and growth engines
- MBA from a premier institute
- Experience with a leading financial services brand, top-tier consumer brand, consumer tech company, or a Top 3 advertising agency working on large FMCG or consumer brands.
- Strong foundation in consumer marketing, brand building, and communications
- Proven ability to combine customer insight, creativity, and business impact
- Exposure to digital-first marketing, content, performance marketing, and integrated campaigns is highly desirable
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