Senior Product Marketing Manager

Hcas Open · verified Sep 11, 2026

Lewisville Full-time Senior Product Marketing

Senior Product Marketing role at Hcas. Lewisville · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Set strategy and manage the lifecycle for a product category spanning Overhead Door and Wayne Dalton
Lead a cross-functional business team toward stronger sales, margins, and portfolio results
Manage P&L performance, pricing, costs, analytics, and a multi-year product roadmap
Convert customer and market insight into requirements, positioning, launch plans, and commercialization
Assess growth opportunities across products, technologies, channels, and customer segments

What you bring

At least seven years in progressive product management, including manufacturing and sales-channel experience
A bachelor’s degree in business or engineering
Experience with product planning, innovation gates, commercialization, SKU reduction, and customer research
Strong financial analysis, business-case modeling, communication, and executive presentation skills
Proven ability to guide cross-functional teams using go-to-market and lifecycle management expertise

Who this fits

You’ll fit this role if you can lead product strategy, financial decisions, and cross-functional execution in a complex product category. The job is office-based in Lewisville and requires travel for up to twenty percent of your time by land or air. You’ll also spend periods working at a computer and using communication devices.

From the employer

Accountable for the strategy and product lifecycle for a Product Category under the Overhead Door and Wayne Dalton brand names. Lead a cross-functional Product Business Team that owns the action plan to deliver increased sales and margins to the business.

Job Duties

Lead the end-to-end product lifecycle - from opportunity assessment and concept development through launch, commercialization, and lifecycle optimization – to drive adoption, portfolio growth, and market expansion.
Own the full P&L and portfolio performance for the product line, including pricing, margin, optimization, cost management, and performance analytics to achieve growth and profitability targets.
Develop and manage a multi-year product and portfolio roadmap aligned to customer needs, market trends, and strategic business priorities; partner cross-functionally to ensure execution and alignment.
Leads the creation of robust business cases and value proposition that quantify customer value, competitive differentiation, and ROI to inform portfolio investment decisions and resource prioritization.
Conduct ongoing market and competitive analysis to build data-driven pricing strategies and segmentation models that maximize market share, customer value and profitability.
Lead voice-of-customer initiatives, competitive intelligence, and market insight programs to inform product strategy, innovation priorities, and differentiated positioning
Translate customer and market insights into clear product requirements, go-to-market strategies, and launch plans while forecasting financial outcomes and ensuring successful commercialization.
Identify and evaluate new growth opportunities across products, technologies, channels, and customer segments; ensure alignment with broader portfolio strategy and long-term business objectives.

Special assignments or tasks assigned to the employee by their supervisor, as determined from time to time at their sole and complete discretion.

Experience

A minimum of seven years of progressive product management experience, including hands-on work within manufacturing environment and sales organizations/ channels.
Background in product strategy and product management, with demonstrated experience developing product plans, market strategies, and portfolio recommendations.
Experience in stage gate process management, driving innovation, product commercialization, SKU rationalization and voice of customer.
Strong analytical and creative problem-solving skills, with the ability to deconstruct complex challenges and guide cross-functional teams to solutions
Experience leveraging brand marketing, market research, sales training, and field communications to support product positioning and market execution

Preferred Experience

Experience in building products, consumer durable or packaged goods preferred

Education

A minimum of a bachelor’s degree in business or engineering is required.

Preferred Education

MBA preferred.

Required Skills

Demonstrated strategic thinking and ability to translate market insights into actionable product and portfolio strategies.
Advanced product marketing and product management capabilities, including go‑to‑market planning, value proposition development, and lifecycle management.
Strong financial acumen, with the ability to model business cases, analyze P&L drivers, and make data‑driven decisions.
Exceptional communication and executive‑level presentation skills, with the ability to influence at all levels and represent the organization externally.
High proficiency with analytics, research tools, and core business applications, including Microsoft Office.
Proven ability to lead cross‑functional teams, drive alignment, and deliver results in a fast‑paced environment.
Strong problem‑solving capability, with a bias for action and accountability for outcomes.
Adaptability and resilience, with the ability to navigate ambiguity and lead through change.
Continuous learning mindset, with the ability to quickly build technical and market expertise in complex product categories.

Work Conditions

Office-based with travel up to 20% of time by land or air.

Physical Requirements

Job conditions require visual inspections for reading and screen use, manual dexterity for typing at a computer workstation, talking clearly and hearing while using communication devices, making precise hand and finger movements, and sitting for periods of time while working at a computer workstation.