Head of Performance Marketing
Leadership Performance Marketing role at Hassle Free Home Services. Rockville · full-time.
Growth Roles summary, based on the employer's posting.
What you'll do
- Set acquisition strategy, budgets, forecasts, and experiments across paid, partner, referral, local, SEO, and emerging channels
- Use cohort metrics such as CAC, LTV, retention, payback, and contribution to guide growth decisions
- Run tests across audiences, creative, offers, landing pages, funnels, and sales handoffs with defined measures
- Work with Finance, Ops, Sales, Product, and Tech to improve reporting, lead quality, tracking, automation, and personalization
- Build and coach an internal and agency team while serving as the senior voice on acquisition economics
What you bring
- Bring at least five years of performance marketing experience with budget ownership across digital channels
- Understand cohort analysis and the difference between lead volume and valuable long-term customers
- Use data to make decisions with imperfect information and operate effectively across functions
- Stay effective in a fast-moving company where leaders remain close to the work
Who this fits
This role suits a data-first performance marketing leader who can connect acquisition, retention, and customer economics. You should be comfortable making decisions with incomplete information and working across teams. The role is based in DC/MD or NYC with a hybrid schedule.
From the employer
- %BREADCRUMB_JOB_OPENINGS%
- Head of Performance Marketing
Homeownership is fragmented and challenging. Homeowners juggle contractors, recurring maintenance, and emergencies with no trusted partner. Hassle Free Home is changing that, and this role builds the growth engine behind a differentiated consumer services company. You'll have meaningful ownership, direct access to leadership, and the chance to shape how we grow for years.
The Role
The Head of Performance Marketing will own customer acquisition strategy and economics across Hassle Free Home: generating high-quality members, improving LTV, and driving LTV-to-CAC across markets and channels. This isn't a media-buying job. You'll connect acquisition, conversion, retention, and unit economics to decide where and how we grow.
What You'll Own
Acquisition Strategy
- Own the acquisition plan across paid search, paid social, direct mail, partnerships, referrals, local marketing, SEO, and new channels
- Build channel plans, budgets, forecasts, and testing roadmaps
- Allocate spend based on marginal return and customer quality, not just volume
- Build a playbook that scales across new and existing markets
Cohort Economics
- Own CAC, conversion, retention, payback, and LTV by cohort
- Identify which channels, offers, and customer profiles produce the best members
- Partner with Finance and Ops on a shared source of truth for marketing performance
- Optimize for long-term contribution, not lead volume
Testing and Conversion
- Run a real experimentation program: audiences, creative, offers, landing pages, funnel, sales handoff
- Set clear hypotheses and success metrics
- Turn customer insight into sharper positioning and creative
Leadership
- Be the company's senior voice on acquisition economics
- Partner with Sales on lead quality, speed-to-lead, and conversion
- Work with Product/Tech on tracking, automation, and personalization
- Build and coach a high-performing team, internal and agency
Who You Are
- 5+ years in performance marketing with real budget ownership across digital channels
- You know the difference between leads and valuable long-term customers
- Fluent in cohort analysis, CAC, LTV, payback, and contribution economics
- Data-first, but decisive even with imperfect information
- Strong cross-functional operator, not just a marketer in a lane
- Comfortable in a fast-moving company where leaders stay close to the work
Benefits
- Competitive base salary, commensurate with experience
- Health/vision/dental insurance
- PTO
- Location: DC/MD or NYC, hybrid schedule
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