Sr Portfolio Marketing Specialist
Senior General Marketing role at Harris (Altera). Massachusetts · full-time · $70,000–$85,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- Lead marketing programs for business units and solution teams against growth goals
- Build campaigns with business leaders and keep Sales messaging aligned to client needs
- Create presentations, sales collateral, customer communications, digital content, and campaign assets
- Manage concurrent initiatives, coordinating timelines, deliverables, and business outcomes
- Measure campaign results and give leadership performance-based recommendations
What you bring
- At least five years of relevant marketing experience, with senior-level specialist experience preferred
- Background in B2B marketing, ideally supporting healthcare IT offerings
- Experience aligning Sales messaging, enablement materials, and go-to-market plans
- Knowledge of integrated campaigns, content strategy, demand generation, marketing strategy, and market positioning
- Strong project management, analysis, communication, presentation, and MS Office skills
Who this fits
You’ll suit this role if you can turn complex healthcare IT solutions into clear messaging, campaigns, and sales tools. It fits a collaborative senior marketer who can manage several projects, work with Sales and business leaders, and use performance data to guide recommendations. The role is remote in the U.S., with the Eastern time zone preferred, possible after-hours or holiday support, and up to ten percent travel, including possible international trips.
From the employer
Altera Digital Health
Senior Portfolio Marketing Specialist
Remote-US – EST time zone preferred.
Overview
The Senior Portfolio Marketing Specialist supports marketing initiatives across Altera Digital Health business units and solution teams by developing and executing strategic marketing programs that drive awareness, engagement, pipeline growth, and sales enablement. In this role, you will serve as a key partner to Sales and business unit leadership, ensuring marketing messaging, campaigns, and content align with organizational priorities and revenue objectives.
The ideal candidate is a collaborative, strategic marketer with strong project management skills and experience translating complex healthcare IT solutions into compelling messaging and impactful campaigns. This individual will work cross-functionally with Creative, Communications, Marketing Operations, Product, and Sales teams to execute integrated marketing initiatives, measure performance, and communicate results to stakeholders and leadership.
Key Responsibilities
- Drive marketing efforts in support of Altera Digital Health business units and solution teams, aligning initiatives to organizational growth objectives.
- Collaborate with business unit leadership to develop and execute strategic marketing plans and campaigns.
- Partner closely with Sales teams to ensure marketing materials, campaigns, and sales messaging are consistent, relevant, and aligned to client needs.
- Work cross-functionally with Creative, Communications, and Marketing Operations to execute campaigns, develop content, and optimize performance.
- Create and manage marketing assets including presentations, sales collateral, customer communications, digital content, and campaign materials.
- Execute and project manage multiple concurrent marketing initiatives, ensuring timelines, deliverables, and business objectives are achieved.
- Track, analyze, and report campaign performance metrics and marketing results to business unit leadership on a regular basis.
- Provide strategic recommendations and insights based on campaign performance, market trends, and stakeholder feedback.
- Support special projects and cross-functional initiatives requiring strategic marketing leadership and collaboration.
Qualifications
Experience
- 5+ years of relevant marketing experience; 2–3 years at a senior specialist level or equivalent experience preferred.
- Experience supporting B2B marketing initiatives, preferably within healthcare IT.
- Demonstrated experience partnering with Sales teams to develop aligned messaging, enablement materials, and go-to-market strategies.
- Strong understanding of integrated marketing campaigns, content strategy, and demand generation principles.
- Experience collaborating across cross-functional teams and managing multiple complex projects simultaneously.
- Strong analytical skills with experience measuring campaign performance and presenting results to leadership.
- Advanced understanding of marketing strategy, business planning, and market positioning.
- Advanced MS Office Suite skills (PowerPoint, Word, Excel, Teams).
- Excellent written, verbal, presentation, and communication skills.
- Strong project management mindset with attention to detail and the ability to thrive in a fast-paced environment.
Education
- Bachelor’s Degree in Marketing, Communications, Business, or related field preferred.
Working Arrangements
- Standard work week or as defined by assignment requirements.
- This is a remote role, but may also be performed in a standard office environment.
- May require after-hours, on-call support and/or holiday support.
Travel
- Up to 10% travel may be required, including potential international travel.
Our company complies with all local/state regulations in regard to displaying salary ranges. If required, the salary range(s) are displayed below and are specifically for those potential hires who will perform work in or reside in the location(s) listed, if selected for the role. Any offered salary is determined based on internal equity, internal salary ranges, market data, ranges, applicant's skills and prior relevant experience, certain degrees and certifications (e.g. JD, technology), for example.
Salary Range
$70,000 - $85,000 USD
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