Director, Brand & Campaign Marketing

Harley-Davidson harley-davidson.com Open · verified Sep 19, 2026

Milwaukee Director General Marketing

Leadership General Marketing role at Harley-Davidson. Milwaukee · $164,000–$262,600 base.

SalaryStated by Harley-Davidson

$164,000 – $262,600

Base salary for this role, in USD per year, as published in the posting.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Set North America’s brand direction, annual plans, seasonal stories, and major launches
Turn brand strategy into consumer-focused campaigns across paid, owned, earned, and experiential channels
Coordinate launch calendars and storytelling across product and cultural moments
Guide marketing for motorcycles, P&A, A&L, Service, and strategic partnerships
Align cross-functional teams, track ROI, and improve performance through executive reporting

What you bring

Bring at least twelve years of related experience, including at least five years managing people
Use data to turn growth insights into strategies, initiatives, and measurable business results
Know performance marketing and how to improve online and offline channel mixes
Build, coach, and lead high-performing teams
Hold a high school diploma or equivalent; a bachelor's degree is preferred

Who this fits

This role suits a senior marketing leader who can connect brand strategy, campaigns, product, retail, and commercial results. You’ll manage direct reports in a full-time onsite role, with travel listed at zero to ten percent. Applicants must already be authorized to work in the United States; visa sponsorship and transfer are unavailable. Domestic relocation assistance is available within the posted country.

From the employer

Auto req ID: 53312
Title: Director, Brand & Campaign Marketing
Job Function: Marketing
Location: JUNEAU
Workplace Category:Onsite
Company: Harley-Davidson Motor Company
Full or Part-Time: Full Time
Shift: SHIFT1

At Harley-Davidson, we are building more than machines. It’s our passion and commitment to continue the evolution of this storied brand, and heighten the desirability of the Harley-Davidson experience. To keep building our legend and leading our industry through innovation, evolution, and emotion we need the best and brightest talent. We stand for the timeless pursuit of adventure. Freedom for the soul. Are you ready to join us?

Harley-Davidson Motor Company, founded in a humble Milwaukee backyard shed in 1903, still calls the city home. Today, its Corporate Campus includes a 4.8-acre public park—a welcoming greenspace open to all. Join our team as a Director Brand Marketing.

Job Summary

The Director of Brand & Campaign is responsible for defining and leading Harley-Davidson’s North America brand strategy, integrated campaign planning, and go-to-market execution. This role serves as the connective engine between brand, product, and commercial outcomes - translating strategy into culturally relevant, consumer-led campaigns that drive demand, strengthen brand equity, and deliver measurable business results.

This leader owns annual planning and key launch moments across motorcycles, Parts & Accessories (P&A), Apparel & Licensing (A&L), Service, and strategic partnerships, ensuring a cohesive narrative and consistent execution across all channels and touchpoints. The role requires a balance of long-term brand stewardship and near-term commercial impact, with a relentless focus on integration, clarity, and performance.

Job Responsibilities

Own enterprise-level brand and campaign strategy, leading annual planning, seasonal storytelling, and high-impact go-to-market execution that connects brand positioning to product, retail, and cultural moments.
Define and lead the “middle layer” of marketing - translating brand strategy into integrated, consumer-led campaigns across paid, owned, earned, and experiential channels.
Lead annual marketing calendar development and orchestration of key launch moments, balancing tentpole launches with always-on storytelling to drive sustained demand and business performance.
Oversee product and innovation marketing, partnering with Product, Engineering, Commercial, and GTM teams to translate features into compelling consumer value and retail impact.
Set marketing strategy for Apparel & Licensing, Parts & Accessories, and Service, driving full-funnel growth while reinforcing the brand as a lifestyle leader beyond core products.
Lead strategic partnerships to expand reach, unlock new audiences, and strengthen cultural relevance while ensuring brand integrity and executional excellence.
Serve as the central cross-functional leader, aligning Brand, Media, PR, Experiential, Retail, and Dealer teams around clear priorities, toolkits, and execution standards.
Own performance measurement and optimization, balancing long-term brand building with measurable commercial outcomes and delivering executive-level reporting on impact and ROI.

Education Requirements

High School Diploma or Equivalent required.

Experience Requirements
Required

Typically requires a minimum of 12 years of related experience. Minimum of 5 years of management experience.
Proven ability to make growth actionable, leveraging data analysis to translate insights into clear strategies, initiatives, and measurable business outcomes.
Deep expertise in performance marketing, with a strong understanding of how to design strategy, quantify impact, and optimize a mix of online and offline channels.
Demonstrated leadership capability, including building, mentoring, and leading high-performing teams capable of driving sustained, high-growth results.
Strong coordination and stakeholder management skills, with the ability to collaborate cross-functionally, communicate effectively, and influence partners at multiple levels of the organization.

Preferred

Bachelor's Degree.

The pay range shown represents the national average pay range for this role. Your pay may be more or less than the stated range and is dependent on your geographic location and level of experience.

We offer an inclusive compensation package for all full-time salaried employees including, but not limited to, annual bonus programs, health insurance benefits, a 401k program, onsite fitness centers and employee stores, employee discounts on products and accessories, and more. Learn more about Harley-Davidson here.

Applicants must be currently authorized to work in the United States.

Direct Reports: Yes
Travel Required: 0 - 10%
Pay Range: $164,000 - $262,600
Visa Sponsorship: This position is not eligible for visa sponsorship or visa transfer
Relocation: This position is eligible for domestic relocation assistance (within posted country)