Copywriter (e-commerce)
Mid-level Copywriting role at Happy Koala. Tallinn · full-time.
Growth Roles summary, based on the employer's posting.
What you'll do
- Write and refine product pages, PDPs, and descriptions to improve conversion
- Use performance data to propose creative angles for demand-generation campaigns
- Coordinate with design so copy and visuals work together to capture attention and convert
- Turn reviews, surveys, and support tickets into copy that answers customer concerns
- Keep the brand voice consistent across ads, email, video, pages, and other customer touchpoints
What you bring
- Bring at least three years of direct-response writing for women's supplements, cosmetics, or products aimed at women over forty
- Know direct-response marketing principles and how to create compliant Facebook ads that convert
- Show a portfolio with clear, measurable conversion results
- Apply feedback quickly and effectively
Who this fits
This role suits a mid-level copywriter with relevant women's health or consumer-product experience. You'll work fully remotely, while staying responsive during EU business hours on GMT. The company offers flexible scheduling around deadlines, autonomy after you demonstrate competence, and collaboration with an experienced marketing team. Submit your resume in English.
From the employer
Happy Mammoth is a fast-growing women's health brand in the e-commerce space. We're looking for a full-time copywriter to join our demand generation team, working on Facebook ads, video scripts, emails, and product pages.
What we offer:
- Fully remote work, with responsiveness expected during EU business hours (GMT)
- Autonomy once competence is demonstrated — minimal oversight
- A startup environment focused on results rather than process
- Flexible hours, provided deadlines are met and response times are reasonable
- Collaboration with an experienced marketing team, with room to develop your skills
- Paid holidays, annual trips, and long-term job stability
- Competitive salary based on experience and performance
What we're looking for:
- 3+ years writing direct-response copy for women's supplements, cosmetics, or products targeting women 40+
- Strong grounding in direct-response marketing principles
- Ability to write high-converting, compliant Facebook ads
- Availability during EU hours (GMT)
- Ability to apply feedback quickly and effectively
- A portfolio demonstrating measurable results
Responsibilities:
- Writing and optimizing product pages and PDPs for conversion - clear value props, objection-handling, social proof integration, and SEO-friendly structure
- Contributing to creative strategy and ideation as part of the demand generation function - proposing new angles based on performance data, not just briefs
- Collaborating with the design/creative team to ensure copy and visuals work together for maximum stopping power and conversion
- Translate customer insights (reviews, surveys, support tickets) into copy that addresses real pain points and objections
- Maintain and evolve brand tone of voice across all customer touchpoints
- Write SEO-optimized product descriptions, category pages, and blog content
- Research keywords relevant to the product/industry and integrate natural
- Write and optimize product page copy (titles, descriptions, bullet points, feature/benefit breakdowns)
To apply:
Please submit your portfolio along with clear examples of copy that has driven measurable conversions. We'll follow up with candidates who are a strong fit. Resume must be in English.
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