Direct Response Copywriter - DTC E-Commerce

Paired Open · verified Sep 10, 2026

Remote Brazil Full-time Mid-level Copywriting

Mid-level Copywriting role at Paired. Remote, Brazil · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Build landing pages that carry each successful ad angle through to conversion
Keep page messaging aligned with each ad’s hook, angle, and promise
Work with media buyers and creative teammates to choose angles for dedicated pages
Study the brand, audience, and offer before writing conversion-focused copy
Test page elements and use performance data to guide CRO and copy changes

What you bring

Proven direct-response copy experience across DTC, e-commerce, affiliate, or info-product offers
A record of connecting funnels, VSLs, or landing pages to actual advertising spend
Comfort moving quickly and revising work from performance results
An independent working style with a strong drive to deliver results

Who this fits

This role suits a self-directed copywriter who wants landing-page work tied closely to ad performance. You’ll work remotely from Brazil in a full-time position with media buying and creative teammates. The role favors people who work quickly, test continuously, and use data to improve copy.

From the employer

About the Role

We're looking for a Direct Response Copywriter to join a fast-growing, profitable DTC brand in the health/wellness space. This is a full-time, performance-driven role focused on writing high-converting landing page copy that turns ad traffic into sales.

You'll work closely with the media buying and creative team to ensure every winning ad has a landing page that speaks the same language — same angle, same hook, same promise — from click to conversion. If you love direct response copy, understand what makes people buy, and want to see your work directly move the needle on ad spend efficiency, this is for you.

What You'll Do

Write and build landing pages for new winning ad angles, ensuring full ad-to-page congruency
Continuously test and iterate on existing landing pages — headlines, above-the-fold sections, CRO improvements
Partner with media buyers and the creative team to identify which angles need dedicated pages
Research the brand, audience, and offer deeply to write copy that converts
Run ongoing CRO experiments and use data to inform copy decisions

Requirements

Proven experience in direct response copywriting for DTC, e-commerce, affiliate, or info product offers
A track record with funnels, VSLs, or landing pages tied to real ad spend
Comfortable working fast and iterating based on performance data
Self-starter energy and driven to get results
Experience writing for supplement or health/wellness offers is a plus

Benefits

USD Salary
Performance-based bonus
Full-time, remote