Video Designer (Performance Marketing)
At a glance
Mid-level Performance Marketing role at Happy Hour Games. Singapore · full-time.
Pay not stated Performance Marketing salary
growthroles summary, based on the employer's posting.
What you'll do
- Build and revise video ads for mobile games, using footage, in-game assets and concepts to shape clear visual stories
- Use motion graphics, animation, effects, sound and music to make ads hold viewers’ attention
- Test different hooks and gameplay approaches with the User Acquisition team, then refine videos using campaign and A/B test results
- Study mobile game ads and competitor work for fresh creative ideas, then tailor videos to each platform’s formats and specifications
- Try AI tools and new production workflows to improve how quickly and effectively you create
What you bring
- A portfolio that shows video editing, animation, visual storytelling and a strong sense of timing
- Skill with video editing and animation software, including Adobe Premiere Pro and After Effects
- You can explain what makes a game appealing through engaging, easy-to-follow video
- You’re interested in performance marketing and willing to use campaign outcomes to improve creative work
Who this fits
This role suits a video designer who enjoys mobile games, especially casual puzzle games, and is keen to keep testing and learning. Fresh graduates are welcome. The job is onsite in Singapore.
From the employer
We are looking for a Video Designer to create engaging video ads that drive downloads across our mobile game user acquisition (UA) campaigns. You will work closely with our User Acquisition team to turn game concepts and footage into attention-grabbing creatives, continuously iterating based on campaign performance to improve engagement, conversion, and downloads.
What You'll Be Doing
- Create, edit, and iterate on video advertising creatives for mobile games.
- Turn game footage, in-game assets, and creative concepts into compelling ads with strong hooks and clear visual storytelling.
- Add animation, motion graphics, visual effects, sound effects, and music to capture and hold target audience’s attention.
- Work closely with the User Acquisition team to test different concepts, openings, and gameplay variations, improving creatives based on campaign results and A/B testing.
- Research mobile game advertising trends and competitor creatives to develop new ideas.
- Adapt videos to different ad platforms, formats, and technical requirements.
- Explore AI tools and new workflows to improve the speed and quality of creative production.
What We're Looking For
- Fresh graduates are welcome to apply.
- A strong portfolio demonstrating video editing, animation, visual storytelling, and a good sense of timing.
- Proficiency in video editing and animation tools, such as Adobe Premiere Pro and After Effects.
- A strong portfolio demonstrating video editing, animation, visual storytelling, and a good sense of timing.
- Ability to communicate a game’s appeal through engaging, easy-to-understand videos.
- A keen eye for detail, composition, colour, and sound.
- Interest in performance marketing and willingness to use campaign results to improve creative work.
- Initiative, strong problem-solving skills, and the determination to keep testing and improving ideas.
- Willingness to learn and experiment with AI tools and new production techniques.
- Passion for mobile games, especially casual puzzle games.
Benefits
- Supportive Learning Environment.
- Well-being and Personal Growth.
- Impactful Work in a Growing Industry.
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