Senior Executive - Consumer Insights & Data Analytics
At a glance
Senior Market Research role at Hand Protection. Sri Lanka · full-time.
Pay not stated Market Research salary
growthroles summary, based on the employer's posting.
What you'll do
- Use consumer, shopper and loyalty data to explain buying habits, emerging trends and customer needs
- Map segments, shopping missions, visit frequency, basket size and category results into useful customer profiles
- Build recurring dashboards and reports for marketing, trade, buying and management teams
- Assess promotions and marketing activity before and after launch, then turn findings into recommendations
- Coordinate surveys, store feedback and customer studies while tracking competitor activity and supermarket shopper shifts
What you bring
- A relevant degree in marketing, business analytics, statistics, economics, data science or a related discipline
- Three to four years in consumer insights, analytics, market research or commercial analysis
- Advanced Excel skills, along with PowerPoint and data-visualization experience; Power BI or Tableau is preferred
Who this fits
This role suits someone with a few years of experience turning consumer and retail data into insights for marketing and trade decisions. Retail, supermarket, FMCG or modern-trade experience is strongly preferred.
From the employer
Senior Executive – Consumer Insights & Market Research
Job Description :
- Analyse consumer, shopper, and loyalty data to understand purchasing behaviour, trends, and needs
- Generate insights on customer segments, missions, frequency, basket size, and category performance
- Support the development of shopper profiles and personas to guide marketing and trade strategies
- Develop regular dashboards and reports for key stakeholders (marketing, trade, buying, management)
- Translate complex data into clear, actionable insights and business recommendations
- Support pre- and post-campaign analysis to measure effectiveness of promotions and marketing initiatives
- Support qualitative and quantitative research initiatives (surveys, store feedback, customer studies)
- Analyse market trends, competitor activity, and shopper dynamics within the supermarket landscape
Work with research agencies and internal teams as required
Candidate Profile :
• Degree in Marketing, Business Analytics, Statistics, Economics, Data Science, or a related field
• 3-4 years of experience in consumer insights, analytics, market research, or commercial analysis
• Experience in retail, supermarket, FMCG, or modern trade is strongly preferred
• Strong analytical skills with the ability to interpret large and complex data sets
• Proficiency in Excel (advanced), PowerPoint, and data visualization tools (Power BI / Tableau preferred)
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