Head of Client Solutions Marketing Enablement & Engagement

The Head of Client Solutions Marketing Enablement & Engagement is an experienced leader overseeing a team of marketing professionals to build and execute integrated marketing strategies that drive business growth, customer engagement and brand awareness across multiple distribution channels within the Client Solutions and Wealth Management business.  

Success of the role will be largely dependent on creating a high performing and innovative team that is able to execute scalable programs that help drive growth across recruiting, advisor productivity, client engagement and retention.  

You will: 

• Set the strategic vision and priority areas within the Engagement and Enablement team that supports Guardian’s growth agenda and strengthens the connection between enterprise strategy, field execution, and client engagement.  

• Develop a unified and measurable strategy inclusive of field activation plans, client engagement journeys, digital experiences, performance roadmaps to best engage the Principal Owner channel by maximizing our processes and capabilities effectively.  

• Serve as a senior voice of the field and clients by creating feedback loops with distribution leaders, Principal Owners, clients, and internal stakeholders, then translating insights into strategy, prioritization, and continuous improvement.  

• Work collaboratively and influence senior level executives across Client Solutions and Wealth Management, Product, Compliance, Legal, Technology, Data, and Enterprise Marketing  

• Optimize field marketing initiatives by ensuring field-facing priorities are evaluated, sequenced, and supported in a way that balances local market needs, Financial Representative effectiveness, Client Solutions objectives, and the broader Guardian enterprise agenda.  

• Leverage customer insights and market intelligence to drive marketing strategies that support advisor productivity, client acquisition, client retention, cross-sell and deepening opportunities, stronger field adoption of enterprise priorities, and measurable growth outcomes.  

• Identify, recommend, and champion responsible use of AI, automation, data, and enablement platforms to improve speed to market, personalization, content discoverability, campaign effectiveness, field readiness, and marketing productivity.  

• Establish an executive-level measurement discipline across the portfolio, including adoption, engagement, campaign effectiveness, field satisfaction, client behavior, and contribution to growth objectives.  

You have  

• 15+ years of progressive marketing leadership experience, preferably within financial services, insurance, wealth management, or another highly regulated industry.  

• Experience leading multi-disciplinary marketing teams across field enablement, engagement marketing, recruiting marketing, distribution marketing, client marketing, sales enablement, or related functions.  

• A track record of working with and influencing executives to set an enterprise-level marketing strategy, and leading through matrixed organizations 

• Strong understanding of field distribution models, advisor practice growth, recruiting funnels, client engagement journeys, campaign orchestration, digital experiences, data-driven personalization, and performance measurement.  

• Demonstrated ability to scale modern marketing capabilities, including AI-enabled content support, automation, segmentation, lifecycle marketing, enablement platforms, analytics, and test-and-learn optimization.  

• The ability to translate complex priorities into clear strategies, investment cases, roadmaps, and measurable outcomes.  

• Bachelor’s degree in marketing, business, communications, or related field; advanced degree or relevant executive-level experience preferred.  

Reporting Relationships  

This role will report to the Head of Marketing for the Individual Business and will lead a multi-disciplinary team that includes the Head of Engagement Marketing and supportive team, Field Enablement Marketing, and related Client Solutions marketing enablement resources. 

Location Requirements  

• The primary location for this position is New York, NY or Bethlehem, PA, with flexibility for hybrid or work-from-home arrangements based on business needs and company policy.  

Travel  

• Up to 50% travel may be required to support field leadership meetings, agency visits, recruiting events, conferences, business reviews, training sessions, and other strategic field and engagement initiatives.  

Salary Range:

The salary range reflected above is a good faith estimate of base pay for the primary location of the position. The salary for this position ultimately will be determined based on the education, experience, knowledge, and abilities of the successful candidate. In addition to salary, this role may also be eligible for annual, sales, or other incentive compensation.

Our Promise

At Guardian, you’ll have the support and flexibility to achieve your professional and personal goals.  Through skill-building, leadership development and philanthropic opportunities, we provide opportunities to build communities and grow your career, surrounded by diverse colleagues with high ethical standards.

Inspire Well-Being

As part of Guardian’s Purpose – to inspire well-being – we are committed to offering contemporary, supportive, flexible, and inclusive benefits and resources to our colleagues. Explore our company benefits at www.guardianlife.com/careers/corporate/benefits. Benefits apply to full-time eligible employees. Interns are not eligible for most Company benefits.

Equal Employment Opportunity

Guardian is an equal opportunity employer. All qualified applicants will be considered for employment without regard to age, race, color, creed, religion, sex, affectional or sexual orientation, national origin, ancestry, marital status, disability, military or veteran status, or any other classification protected by applicable law.

Accommodations

Guardian is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. Guardian also provides reasonable accommodations to qualified job applicants (and employees) to accommodate the individual's known limitations related to pregnancy, childbirth, or related medical conditions, unless doing so would create an undue hardship. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact MyHR@glic.com. Please note: this resource is for accommodation requests only. For all other inquires related to your application and careers at Guardian, refer to the Guardian Careers site.

Visa Sponsorship

Guardian Life is not currently or in the foreseeable future sponsoring employment-based visas (e.g., such as an H-1B). In order to be a successful applicant, you must be legally authorized to work in the United States, without the need for employer sponsorship/support now or at any time in the future.

Notice Regarding Guardian’s Use of Artificial Intelligence in Recruitment

As part of Guardian’s job application process, Guardian may use artificial intelligence tools (“AI Tools") to automate the sorting and filtering of information provided by applicants as part of its preliminary screening. This preliminary screening may be used to help identify applicant materials and resumes relative to their indication that the applicant meets the requirements for the specific job for which they are applying, as specified in the listing posted on Guardian’s jobs website (Careers at Guardian at https://www.guardianlife.com/careers). At Guardian, we do not use AI Tools to substantially assist or replace human judgment or discretionary decision making in our hiring process. All hiring decisions will be made by Guardian colleagues.

Please be aware that if you apply for a specific position with Guardian, you will have the choice of opting out of Guardian’s use of AI Tools during the job application process. If you would like to request an alternative process that does not utilize AI Tools or would like to request a reasonable accommodation, within ten business days of your position application, you must email your request to MyHR@glic.com, making sure to provide your name and job requisition identification number. Guardian will retain your applicant materials and resume and all information therefrom in accordance with Guardian’s document retention policy, a copy of which you may request via MyHR@glic.com.

Additionally, at applicable times, Guardian will make public the most recent bias audit results for such AI tools, which may be found here. 

Current Guardian Colleagues: Please apply through the internal Jobs Hub in Workday.