Junior Copywriter-Bilingual

GTB gtb.com Open · verified Sep 16, 2026

San Francisco Junior Copywriting

Entry-level Copywriting role at GTB. San Francisco · $35,000–$75,000 base.

SalaryStated by GTB

$35,000 – $75,000

Base salary for this role, in USD per year, as published in the posting.

This role, from GTBOur estimate for the market: $70,000–$119,000

Below the market median of $96,000 for entry-level copywriting roles in San Francisco.

Worked out from 12 postings that stated pay, median $96,000. Last updated Mar 10, 2026.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll create Spanish/English communications for digital, social, TV, print, OOH, direct mail and collateral
You'll present creative and explain cultural nuance in both languages to teams and clients
You'll refine copy from the first draft through final proofs, keeping it accurate and complete
You'll work with art direction, account and production teams to meet deadlines
You'll build ideas for Ford retail and product campaigns using feedback, research and data

What you bring

You'll have one to three years as a full-time copywriter at a full-service advertising agency
You'll bring a bilingual or multicultural portfolio for consideration
You'll write confidently in English and Spanish, with strong grammar skills
You'll manage multiple projects under pressure while meeting deadlines
You'll understand branding and conceptual development, and present ideas clearly

Who this fits

This role suits a junior Spanish/English copywriter with agency experience and a bilingual or multicultural portfolio. You’ll be based in the San Francisco Bay Area, work under creative direction, and collaborate in remote, office and studio settings. The hybrid model has teams in the office an average of four days a week, with possible travel and overtime to meet deadlines.

From the employer

Who We Are

GTB is a global precision-marketing agency, creating ideas that inspire people to act. Founded in 2007 to accelerate performance for the world’s most iconic brands, GTB is part of WPP’s industry-leading network of companies driving creative transformation. GTB works across six continents with offices worldwide.

About WPP

GTB is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.

WHO IS GTB?

A global, industry-leading communications agency, GTB transforms businesses through the world’s most purposeful, creative solutions fueled by precise marketing. Founded in 2007 and part of WPP, GTB leverages its deep understanding of the consumer and its clients to deliver true integration within the speed, diversity and potential of modern communications to inspire people to take action. GTB has 52 global offices and operates across six continents.

THE OPPORTUNITY

Associate Copywriter – Spanish/English – San Francisco Bay Area based

Could this be you?

This Jr. Bilingual Copywriter will help create Spanish/English language communications across all key media/marketing touchpoints to deliver The Client’s message in order to grow & increase Ford customer shopping/Ford dealer showroom traffic in the most persuasive manner possible.

This Jr. Bilingual Copywriter writer must be cognizant of words, cultural nuances, phrases, and implied meanings that may or may not be literally translatable, while providing viable communication solutions.

Innovative ideation and concepts, by this Jr. Bilingual Copywriter will be adapted into finished assets for all key marketing touch points: Digital/Social, Broadcast TV, Print, OOH, Direct Mail & collateral-material. This work will be managed under the direct supervision of a CD/ACD and will work as part of an agency team to achieve client objectives.

This Jr. Bilingual Copywriter will have all the latest, industry-leading resources available, including the use of the most current data & technology to not only pinpoint in-market shoppers more efficiently, but to leverage deeper consumer insights to personalize the messaging and “convert” target to intended action.

In this role you will...

Take creative direction and turn work around quickly to meet deadlines, which may require overtime.
Work as a team with art director in ‘remote’, ‘in office’ and ‘at studio’ capacity with possible travel.
Primary assignments include, but not limited to, automotive retail marketing for regional Ford Dealer Advertising groups, National retail automotive product & event campaigns.
Presents creative, validates, and explains cultural nuances in both English and Spanish.
Ensures all work is of the highest possible quality and maintains agency’s commitment to changing customer behavior through disruptive ideas at all points of contact.
Works closely with Account & Production personnel as a team member on assigned accounts.
Maintains consistently high standards of Spanish/English Copywriting which will enhance the agency-client relationship and deliver results as defined in the Creative Brief.
Helps develop ideas based on input from the CD, ACD, client, Account, research & data.
Assures accuracy, completeness and neatness of own copy from initial submission to ACD/CD through final copy and type proofs.
Meets copy deadlines or secures advance approval if additional time is needed.

You have...

1-3 years’ experience as a full-time copywriter in a full-service advertising agency.
A bilingual/multicultural portfolio is required for consideration.
Outstanding command of English and Spanish languages with solid writing and grammar skills.
Bonus experience with multicultural advertising and focus audiences.
Bonus experience across disciplines (Digital/Social, Interactive, TV, Print & direct marketing, etc.)
Strong writing and word processing abilities across all advertising disciplines including digital & social media.
Strong knowledge of branding and conceptual development.
Ability to talk about the ad work and its cultural nuances, both internally and externally.
Ability to present and discuss conceptual and tangible ideas, both internally and externally.
Ability to listen and understand feedback.
Ability to inform and drive synergy across communication platforms.
Create and execute ideas in an efficient, organized way.
Capable of working on multiple projects simultaneously.
Ability to work under pressure and meet deadlines.
Bachelor’s degree or equivalent experience preferred.
Have physical and mental requirements to meet the above listed job responsibilities.

The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, click WPP Benefits for more details.

_$35,000—$75,000 USD

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (GTB) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

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