Senior Media Buyer-CTV / OTT

Grayson HR graysonhr.com Open · verified Sep 19, 2026

Remote Worldwide Contract Senior Paid Media

Senior Paid Media role at Grayson HR. Remote · contract.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Launch and run the brand’s FAST channel strategy across CTV, OTT, and streaming inventory
Buy and optimize local and national broadcast, cable, syndicated, and streaming media
Track response, CPL, CPC, and ROI daily, then shift away from weak inventory
Negotiate pricing, added value, and premium placements with media vendors
Oversee trafficking, pacing, clearance checks, reporting, and delivery monitoring

What you bring

At least five years buying local and national TV, with hands-on OTT, CTV, and streaming acquisition experience
Background in legal advertising, such as SSD, PI, Mass Tort, MVA, or similar high-intent categories
A strong record of negotiating directly with stations and media vendors
Experience managing media support staff and using response data to guide decisions
Bachelor’s degree in marketing, advertising, or a related field preferred

Who this fits

You’ll fit this remote contractor role if you are a hands-on senior buyer who owns execution, moves quickly, and stays accountable for results. The work suits someone comfortable with DRTV or high-frequency, low-cost inventory, TV and streaming attribution, and advanced Excel or dashboard reporting. You’ll also work with creative and analytics teams while directing operational support.

From the employer

We are seeking a senior, hands-on TV & Video Media Buyer who can own execution, optimize performance, and expand our efforts into OTT/streaming. This role is for a results-oriented buyer who knows how to buy, negotiate, optimize, and deliver ROI—not just plan. You will also oversee light operational support (trafficking, reporting) to ensure all campaigns run cleanly, efficiently, and accurately.

Immediate Scope of Work

Primary (CTV/OTT): Develop and execute a comprehensive strategy for launching our brand on FAST (Free Ad-Supported Streaming TV) channels.
Secondary (Linear TV): Audit the performance of our current TV network mix and provide actionable, expert recommendations for immediate optimization.

Key Responsibilities

Media Buying & Execution: Plan, buy, and optimize local and national TV (broadcast, cable, syndicated) alongside OTT/CTV/streaming buys across DSPs and direct publisher relationships.
Performance Optimization: Monitor and optimize campaigns daily based on response, CPL, CPC, and ROI; swiftly identify underperforming inventory and pivot strategy in real time.
Vendor Negotiation: Negotiate rates, added value, and premium placements with stations, networks, and streaming inventory providers.
Operational Oversight: Direct and manage admin support to ensure seamless trafficking, accurate reporting, continuous pacing tracking, clearance verification, and delivery monitoring.
Cross-Functional Collaboration: Partner with internal creative and analytics teams to refine messaging, track attribution, and improve overarching campaign performance.

Qualifications

Experience: 5+ years of hands-on local and national TV media buying with proven expertise in OTT/CTV/streaming acquisition.
Niche Background: Direct experience in legal advertising (SSD, PI, Mass Tort, MVA, or similar high-intent sectors).
Core Competencies: Data-driven mindset with a relentless focus on response metrics; strong track record of direct negotiations with stations and vendors; ability to move fast and remain accountable for delivery.
Operations: Experience directing or managing media support staff.
Education: Bachelor’s Degree in Marketing, Advertising, or related field preferred.

Preferred Qualifications

Direct Response: Heavy experience in DRTV or high-frequency/low-cost inventory buying.
Attribution & Tools: In-depth knowledge of TV/streaming attribution methodologies (call tracking, view-through, matched-market testing) and advanced Excel/dashboard reporting capabilities.