Senior Director, Sales & Customer Marketing
Norwalk Full-time Director Customer Marketing
At a glance
Leadership Customer Marketing role at Gorilla Commerce. Norwalk · full-time.
Pay not stated Customer Marketing salary
RoleCustomer Marketing
SeniorityDirector
LocationNorwalk
EmploymentFull-time
PostedAug 27, 2026 · 3w ago
Role brief
Growth Roles summary, based on the employer's posting.
What you'll do
- Set account plans, revenue goals, and trade investment for mass and national retail partners
- Build shopper programs across stores, retailer media, digital shelves, promotions, and omnichannel campaigns
- Turn brand and marketplace insights into selling stories for line and category reviews
- Manage customer marketing budgets and improve promotional, cooperative, and media returns
- Work with buyers and internal teams while launching products and creating scalable retail playbooks
What you bring
- Hold a bachelor's degree in business, marketing, or a related field; an MBA is preferred
- Bring at least eight years of CPG experience across retail sales or account management and downstream marketing
- Show success owning retail account results and creating programs that convert shoppers
- Have hands-on Amazon and Walmart.com experience, with Walmart or Target exposure as a strong plus
- Use shopper, syndicated, and retailer data while managing trade investment and product launches
Who this fits
You'll fit this role if you can move between buyer discussions, commercial planning, and creative marketing work. It suits someone who can lead through ambiguity, prioritize competing work, and build structure in a fast-moving environment. The role is based in Norwalk, Connecticut, with in-office work Monday through Wednesday and one fully remote week each year.
From the employer
Position Snapshot
The Senior Director of Sales & Customer Marketing owns the strategy and execution that connects Gorilla Commerce's brands to shoppers at the point of purchase across brick-and-mortar retail. This role sits at the intersection of retail sales and downstream marketing, accountable for driving profitable revenue growth with strategic accounts such as Walmart and Target while building the shopper, retail, and customer marketing programs that convert distribution into velocity. The role translates brand strategy into account-specific, shopper-first plans, partners closely with buyers and internal cross-functional teams, and ensures every dollar of trade and marketing investment works harder at shelf and online. This is a builder role for a commercially minded marketer, or a marketing-minded seller, who is equally comfortable in a buyer line review and a creative brief.About Gorilla Commerce
What We Do: We’re a leading e-commerce company focused on creating high-quality, affordable products that make everyday life easier.
Scale & Footprint: Headquartered in Norwalk, CT, Gorilla Commerce is a Top 10 Amazon U.S. seller with rapid growth and expanding into an omnichannel presence.
Industry Differentiator: Known for our flagship brand, Gorilla Grip, we combine creativity with data-driven insights to deliver obsession-worthy products.
Culture Highlights: Fast-paced, collaborative, and customer-focused environment where innovation and growth thrive.
Impressive Growth: We’re a rapidly growing e-commerce company with ambitious plans to expand our reach and evolve into a true omnichannel business.What You'll Do
At Gorilla Commerce, we believe great work deserves great rewards. Here’s what you can expect when you join our team:
✔ Competitive Benefits Package
We welcome teammates from all backgrounds, identities, and experiences. If you think you’re a great fit, we encourage you to apply.
The Senior Director of Sales & Customer Marketing owns the strategy and execution that connects Gorilla Commerce's brands to shoppers at the point of purchase across brick-and-mortar retail. This role sits at the intersection of retail sales and downstream marketing, accountable for driving profitable revenue growth with strategic accounts such as Walmart and Target while building the shopper, retail, and customer marketing programs that convert distribution into velocity. The role translates brand strategy into account-specific, shopper-first plans, partners closely with buyers and internal cross-functional teams, and ensures every dollar of trade and marketing investment works harder at shelf and online. This is a builder role for a commercially minded marketer, or a marketing-minded seller, who is equally comfortable in a buyer line review and a creative brief.About Gorilla Commerce
What We Do: We’re a leading e-commerce company focused on creating high-quality, affordable products that make everyday life easier.
Scale & Footprint: Headquartered in Norwalk, CT, Gorilla Commerce is a Top 10 Amazon U.S. seller with rapid growth and expanding into an omnichannel presence.
Industry Differentiator: Known for our flagship brand, Gorilla Grip, we combine creativity with data-driven insights to deliver obsession-worthy products.
Culture Highlights: Fast-paced, collaborative, and customer-focused environment where innovation and growth thrive.
Impressive Growth: We’re a rapidly growing e-commerce company with ambitious plans to expand our reach and evolve into a true omnichannel business.What You'll Do
- Own the sales and customer marketing strategy for assigned retail accounts, with a primary focus on mass and national retailers (Walmart, Target, club, and emerging retail channels), including the joint business plan, revenue targets, and trade investment.
- Develop and execute shopper marketing, retail marketing, and customer marketing programs that drive trial, conversion, velocity, and repeat purchase, spanning in-store activation, retailer media (e.g., Walmart Connect, Roundel), digital shelf, promotions, and omnichannel campaigns.
- Translate brand strategy and marketplace insights into account-specific selling stories and category narratives, using shopper insights, , consumers reviews, syndicated data, and retailer data to win at line reviews and category reviews.
- Manage the trade and customer marketing budget, optimizing promotional spend, coop, and retailer media for ROI, incrementality, and profitable growth.
- Serve as a commercial partner to buyers and merchants, building and nurturing relationships that drive distribution, assortment, feature, display, and modular wins.
- Partner cross-functionally with Brand, Product Management, Planning, Supply Chain, Finance, and Creative to align account plans with brand priorities, forecasts, and the annual operating plan.
- Lead new product introductions and channel expansion at retail, from sell-in through in-store and online launch activation.
- Build the shopper and customer marketing playbook, tools, and processes that make retail activation repeatable, measurable, and scalable across the brand portfolio.
- Analyze category, competitive, and shopper trends to identify white space, defend shelf position, and proactively bring growth recommendations to accounts and leadership.
- Provide strategic recommendations to executive leadership on account performance, trade and marketing investment priorities, risks, and growth opportunities.
- Bachelor's degree in business, marketing, or related field; MBA preferred.
- 8+ years of progressive experience in CPG spanning both sales / account management and downstream marketing (shopper marketing, customer marketing, retail marketing, or brand).
- Demonstrated success on both sides of the commercial equation, carrying a number against a retail account and building the marketing programs that drive shopper conversion, ideally with experience rotating across sales and marketing roles.
- Experience with Walmart and/or Target is a strong plus, including familiarity with retailer systems, joint business planning, and retail media networks (Walmart Connect).
- Experience with Amazon / Walmart.com is a requirement – whether in sales or in marketing (ideally both). Key is for the individual to understand these online platforms well and be able to translate what works online into successful retail / in-store tactics
- Strong command of shopper insights, syndicated data (e.g., Nielsen, Circana/IRI), and retailer data to build fact-based selling stories.
- Proven ability to manage trade and marketing budgets for ROI, with fluency in promotional strategy, pricing, and trade optimization.
- Track record of launching and scaling products at retail across in-store and omnichannel touchpoints.
- Excellent communication, storytelling, and executive presentation skills, with the ability to influence buyers and C-suite stakeholders alike.
- Comfortable operating in a fast-paced, entrepreneurial environment; able to lead through ambiguity, prioritize competing initiatives, and build structure where none exists.
- People leadership experience and the ability to build, coach, and scale a high-performing team preferred.
At Gorilla Commerce, we believe great work deserves great rewards. Here’s what you can expect when you join our team:
✔ Competitive Benefits Package
- Health Coverage: Comprehensive medical, dental, and vision plans, including a free medical option.
- 401(k) with Company Match: Supporting your long-term financial wellness.
- Paid Time Off: Generous PTO, holidays, and “Birthday Your Way” – take a day off during your birthday month.
- Parental Leave: Paid time off for new parents.
- Wellness Support: Mental health resources, free gym in our Norwalk office, and Employee Assistance Programs.
- Hybrid schedule with three in-office days (Monday–Wednesday)
- Remote Flex Week: One fully remote week per year—the week between Christmas and New Year
- Learning & Development: Professional development encouraged and opportunities provided annually.
- Lifestyle Benefits: Commuter assistance, pet-friendly office, and wellness programs.
- Culture Perks: Free snacks, coffee, and team events to keep our community strong.
We welcome teammates from all backgrounds, identities, and experiences. If you think you’re a great fit, we encourage you to apply.
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