North American Marketing Manager
At a glance
Manager-level General Marketing role at Goliath. Remote, United States · no salary stated · we estimate $82,500–$110,000.
Goliath has not published a salary for this role. The figure below is our estimate, not theirs.
growthroles summary, based on the employer's posting.
What you'll do
- Set North American brand direction and annual plans around business targets and retail priorities
- Turn consumer, category and cultural findings into plans suited to the North American market, working with global brand teams
- Run campaigns across paid media, social, PR, influencers, retail and experiential work from brief through evaluation
- Coordinate agency work and partner with sales and retail development on retailer programs, presentations and sell-in
- Review campaign results, brand health, consumer shifts and competitors to identify ways to improve growth
What you bring
- At least five years of progressive brand marketing experience
- A record of building and delivering integrated campaigns, with experience working across sales, creative, media and agency teams
- Strong grasp of media, social, PR and retail marketing, plus confidence using performance data
Who this fits
This is a hands-on individual-contributor brand role, not a people-management position. It suits a strategic marketer who can also carry campaigns through execution and manage several priorities in a fast-moving setting. The role is listed as remote in Los Angeles.
From the employer
About Goliath
At Goliath, we create larger-than-life moments that bring families, friends, and fans together. From chart-topping games to trend-setting collectibles, we're a global, family-owned company powered by Dutch ingenuity, entrepreneurial spirit, and a belief that play should never be small.
Headquartered in the Netherlands with teams across North America and around the world, Goliath is home to beloved brands that spark laughter, fuel imagination, and create cultural moments. We move fast, think boldly, and aren't afraid to take big swings. If you're looking for a place where great ideas can become the next big thing, welcome to Goliath.
Think Bigger About Brands
Goliath is looking for a Senior Brand Manager to lead marketing strategy and activation across some of the biggest opportunities in toys, games, entertainment, and collectibles. This is a highly visible, highly collaborative role for a strategic marketer who loves turning consumer insights into breakthrough campaigns and is not afraid to roll up their sleeves to make them happen.
You'll serve as the connective tissue between brand strategy and execution, helping drive growth through media, social, PR, partnerships, retail marketing, and commercial innovation.
This is not a people-management role. We are looking for a builder, a doer, and a brand leader who thrives in a hands-on environment.
What You Will Do
Brand Strategy & Planning
• Develop and champion North American brand strategies that drive awareness, engagement, and sales.
• Build annual marketing plans aligned to business goals and retail priorities.
• Partner closely with Global Brand teams to localize strategies for the North American market.
• Translate consumer, category, and cultural insights into actionable brand plans.
Marketing Activation
• Lead integrated marketing campaigns across Paid Media, Social Media, Public Relations, Influencer Marketing, Retail & Shopper Marketing, and Experiential Activations.
• Drive campaign development from brief through execution and performance analysis.
• Manage agency partners and ensure best-in-class creative output.
Retail Development
• Partner with Sales and Retail Development teams to create compelling retailer-specific programs.
• Support key account presentations and marketing sell-in opportunities.
• Develop promotional and merchandising initiatives that drive velocity and visibility at retail.
Performance & Insights
• Track campaign effectiveness and business impact.
• Analyze brand performance, consumer trends, and competitive activity.
• Recommend optimization opportunities and growth initiatives.
Requirements
What You Will Bring
Experience
• 5-7+ years of progressive brand marketing experience.
• Experience in Consumer Packaged Goods (CPG), Toys, Games, Entertainment, or Licensed Consumer Products preferred.
• Proven success developing and executing integrated marketing campaigns.
• Experience working cross-functionally with sales, creative, media, and agency partners.
Skills
• Strong strategic thinking combined with executional excellence.
• Excellent communication and presentation abilities.
• Strong understanding of media, social, PR, and retail marketing.
• Analytical mindset with comfort interpreting performance data.
• Entrepreneurial, self-starter mentality.
• Ability to manage multiple priorities in a fast-moving environment.
Why You Will Love It Here
• Work on category-leading brands and emerging growth opportunities.
• Have a direct impact on strategy and execution.
• Join a fast-growing company where great ideas move quickly.
• Collaborate with passionate teams that believe work should be as fun as the products we create.
At Goliath, we do not do small. We dream big, move fast, play hard, and create products that bring joy to millions of people around the world. If that sounds like your kind of playground, let’s talk.
Benefits
- 401(k) with company matching
- Health, dental, and vision insurance to keep you covered
- Life insurance
- Flexible spending and health savings accounts to manage your healthcare costs
- Paid time off to recharge when you need it
- Join a fun, dynamic and creative industry—working with toys and games brings its own rewards
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