Lead - PR & Communications

JOB PURPOSE

Incumbent is responsible for protecting and enhancing the Hyderabad Airport brand reputation through strategic media relations, corporate communications, stakeholder engagement, and crisis management. The role drives impactful storytelling, manages media networks, monitors public sentiment, and delivers effective communication strategies aligned with business objectives while strengthening organizational credibility and visibility.

ORGANISATION CHART

AGM - Corporate Communications role reports to Head – Corporate Communications - GHIAL

KEY ACCOUNTABILITIES

Responsibilities

Key Performance Indicators (KPIs)

Media Management

• Execute and drive the communication strategy for Hyd Airport and HIAL Subsidiaries, ensuring alignment with brand objectives.
• Develop and manage a story bank to support consistent and impactful media engagement.
• Implement targeted communication initiatives focused on brand perception, passenger experience, technology adoption, business growth, and sustainability.
• Coordinate with internal teams and stakeholders to gather insights and craft compelling narratives.
• Ensure seamless execution of media strategies across platforms to enhance visibility and engagement.
• Identify key media outlets, platforms, and opportunities to reach the desired audience effectively.

• Number of positive media mentions, articles, and features related to HIAL & subsidiaries
• % Increase in media impressions and engagement rates across platforms (social, print, digital)

Media Events

• Organise Press Conference/ Press Meet
• Organise media visits
• Organise FAM trips
• Host Media Dinners

• Number of Press Conference/Press Meets/ Media Interactions/ Media visits etc.
• Number of media coverage-Cat A publications, Cat B publications, Financial dailies, magazines, online media, TV etc.

Brand Advocacy for ESG

• Execute and drive media campaigns focused on ESG to ensure sustained positive coverage.
• Implement strategic media plans across platforms to effectively communicate key ESG messages.
• Coordinate media advocacies and third-party stories in collaboration with industry associations.

Manage partnerships and synergies with key stakeholders to enhance media impact.

• Number of media mentions, articles, and features on ESG initiatives

KEY ACCOUNTABILITIES - Additional Details

Content Management

• Develop content calendars and set strategic goals to ensure consistent messaging.
• Manage content creation for press releases, articles, op-eds, and blog posts across platforms.

• % of planned content pieces (press releases, articles, blogs) published as per the content calendar

Stakeholder Communication

• Collaborate with external stakeholders to gather insights, align messaging, and maintain communication consistency.
• Engage with executives and department heads to ensure media narratives reflect organizational priorities.
• Attend industry events and conferences to expand media networks and stay updated on industry trends.

• % of media coverage generated through direct stakeholder engagement and networking efforts

Database management and Media Analysis:

• Manage media lists
• Create and update story banks
• Review reports on news analysis (newspaper, magazines, online etc.),
• Competition mapping
• Production of reports

• Frequency of updates to ensure relevance (e.g., quarterly updates).
• Number of new stories added per quarter.
• Timeliness of report submissions (e.g., weekly/monthly).
• Accuracy and depth of insights in news analysis.
• Frequency of competitor analysis reports (e.g., monthly/quarterly).
• Inclusion of key industry trends and competitor media coverage.
• Adherence to reporting timelines and quality benchmarks.
• Actionability of insights provided (measured through stakeholder feedback).

Crisis Communication & Reputation Management

• Implement and manage crisis communication plans to mitigate reputational risks.
• Ensure swift and accurate media response during controversies or negative publicity.
• Coordinate with key stakeholders to provide timely, fact-based information to the media.
• Support proactive reputation management by monitoring potential risks and preparing response strategies.

• Average time taken to issue an initial response during a crisis
• % of media coverage with neutral or positive sentiment post-crisis.

Relationship Building & Media Pitches and Outreach

• Build and maintain strong relationships with journalists, editors, bloggers, and influencers to enhance media engagement.
• Ensure consistent & timely communication with key media personnel to facilitate positive and impactful coverage.

Proactively engage with media by sharing story ideas, expert opinions, and industry insights.

• Quality and reach of media coverage from pitched stories, evaluated through reach metrics, sentiment analysis, and alignment with key messaging

EXTERNAL INTERACTIONS

• Media Editors, Business Journalists, editorial policymakers, and senior journalists
• Airport Community leaders, aviation experts, trade bodies, social media influencers
• Media Tracking Agency, PR Agency (if any) etc.
• Industry Associations, NGOs etc.

INTERNAL INTERACTIONS

• CEO office, Steering Committee Members, HODs, Employees
• Teams of Cargo, MRO, School of Aviation, Aviation Academy, GMRVF etc.

FINANCIAL DIMENSIONS

OTHER DIMENSIONS

• Team Size ∼ 2-3
• Telugu language proficiency is desirable

EDUCATION QUALIFICATIONS

• Masters/PGD in Journalism/Media Communication/Marketing/Public Relations from a reputed institute

RELEVANT EXPERIENCE

• ~12-15 years of relevant experience working in reputed corporates, PR agencies, or national media houses

COMPETENCIES

• Agency Management (Proficient)
• Internal and External Communication Strategy (Proficient)
• Brand Advocacy (Proficient)
• Media Relations (Proficient)
• Public Relations (Proficient)
• Reputation Management (Proficient)
• Content Creation (Proficient)
• Networking
• Personal Effectiveness
• Teamwork & Interpersonal influence
• Stakeholder Focus
• Entrepreneurship
• Capability Building
• Social Awareness
• Planning & Decision Making
• Execution & Results
• Strategic Orientation
• Problem Solving & Analytical Thinking