Manager, Growth Marketing
At a glance
Mid-level Growth Marketing role at Globe. NCR - WGC · full-time.
Pay not stated Growth Marketing salary
growthroles summary, based on the employer's posting.
What you'll do
- Drive Online Payments revenue by growing active users, usage frequency, and transaction value per user
- Use behavioral and transaction data to define customer segments and uncover what drives their needs and payment habits
- Turn consumer and market findings into campaigns that increase adoption, conversion, repeat use, and spending
- Track campaign and business results, then adjust plans and marketing spend against performance and growth goals
- Coordinate with partner teams and share performance updates, insights, and recommendations with stakeholders
What you bring
- A bachelor's degree in marketing, business, economics, communications, or a related discipline
- Background in growth, product, digital, or consumer marketing, including data-led work to improve user or revenue outcomes
- Skill in analyzing customer and market data, segmenting audiences, and translating findings into practical growth plans
- Experience handling marketing budgets, campaign measures, and initiatives that involve multiple teams
Who this fits
This manager role suits someone who can connect customer insights to measurable growth work and carry initiatives from planning through delivery. You’ll work with cross-functional teams and stakeholders to improve Online Payments performance.
From the employer
Do you want to take the first step in making Filipinos’ lives better everyday? Here in GCash we want to stay at the forefront of the FinTech industry by creating innovative, meaningful, and convenient financial solutions for the nation! G ka ba? Join the G Nation today!
The Growth Marketing Manager – Pay Online will drive the growth of Online Payments by developing and executing data-driven strategies that increase revenue, Gross Transaction Value (GTV), transactions, user conversion, and category adoption. The role will leverage consumer, merchant, and industry insights to identify growth opportunities, shape customer behavior, and deliver initiatives that support business and user growth. This role will also work closely with cross-functional teams to achieve business KPIs, optimize marketing investments, and continuously improve growth marketing processes.
You will be responsible for the following:
- Lead revenue planning and delivery for the Online Payments business by driving growth in Monthly Active Users (MAU), frequency of use, Average Transactions per User (ATPU), and Average Value per User (AVPU).
- Identify and evaluate market trends, business opportunities, and category growth drivers to support business objectives.
- Analyze business and market performance to identify opportunities for growth and improvement.
- Develop deep consumer insights by understanding user behaviors, usage drivers, triggers, needs, and pain points.
- Define and target relevant consumer and user segments based on behavioral and transactional data.
- Develop learning plans and research briefs to strengthen consumer, category, and market understanding.
- Translate consumer and market insights into actionable growth strategies, campaigns, and initiatives.
- Develop and implement initiatives that encourage adoption, conversion, frequency, and increased spending across Online Payments categories.
- Partner with cross-functional teams to develop and execute strategies that deliver revenue and user growth KPIs.
- Monitor campaign and business performance, identify gaps, and optimize strategies based on data and learnings.
- Manage marketing budgets and ensure marketing investments are aligned with business priorities and growth objectives.
- Establish a test-and-learn approach to continuously improve campaigns, customer journeys, and growth initiatives.
- Contribute to the continuous improvement of operational processes and ways of working within the B2C Growth Marketing Team.
- Prepare and communicate business updates, performance reports, insights, and recommendations to relevant stakeholders.
We are looking for:
- Bachelor's degree in Marketing, Business, Economics, Communications, or a related field.
- Proven experience in growth marketing, product marketing, digital marketing, consumer marketing, or a related field.
- Experience developing and executing data-driven marketing strategies focused on user acquisition, engagement, conversion, retention, or revenue growth.
- Strong understanding of consumer behavior, market trends, and customer segmentation.
- Strong analytical and problem-solving skills, with the ability to translate data and insights into actionable business strategies.
- Experience working with cross-functional teams and managing multiple stakeholders.
- Strong understanding of campaign performance metrics, business KPIs, and marketing effectiveness.
- Experience in managing marketing budgets and optimizing marketing investments.
- Strong project management skills, with the ability to manage initiatives from strategy through execution.
- Excellent communication and presentation skills, with the ability to clearly articulate insights, strategies, and recommendations.
- Highly collaborative, proactive, and comfortable working in a fast-paced environment.
- Experience in fintech, payments, e-commerce, or digital platforms is an advantage.
What We Offer
Opportunity for career growth and development in the #1 FinTech company in the country Working with a dynamic and highly collaborative team who want to change the game A company that values their people with highly competitive and flexible compensation and benefits package
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