Marketing Analytics Mgr

Global Channel Management, Inc Open · verified Sep 10, 2026

On-site Texas City Full-time Mid-level Marketing Analytics

Mid-level Marketing Analytics role at Global Channel Management, Inc. Texas City · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Build and maintain BI dashboards, then investigate trends across eyewear brands, frames, and lenses
Prepare monthly business reviews with brand leaders and turn findings into growth actions
Support marketing budgets by forecasting initiative results and evaluating ROI
Coordinate data integration with Finance, Sales Operations, Business Planning, Business Analytics, and IT
Improve campaign and product-launch performance through targeting design and effectiveness measurement

What you bring

A bachelor’s degree in a listed business, analytics, engineering, mathematics, or finance field
At least four years in a verified analytics-focused role
Advanced Excel and Microsoft Office skills, plus experience with Tableau, SQL, Business Objects, or comparable BI tools
Strong cross-functional relationship building and executive-level data presentation skills
Curiosity and rigor in exploring data, testing hypotheses, and solving complex problems

Who this fits

You’ll fit this role if you can connect detailed analysis to marketing decisions and explain complex findings clearly to executives and business partners. The position is based onsite in Texas City, United States, and works closely with Marketing, Finance, Sales Operations, Business Planning, Business Analytics, and IT.

From the employer

This position is responsible for creating advanced Business Intelligence (BI) dashboards and providing deep-dive insights that inform marketing strategy, optimize performance, and guide investment decisions across our portfolio of eyewear brands, frames, and lenses. Operating as a critical analytical engine, this role partners cross-functionally with Marketing, Finance, Sales Operations, and IT to ensure data accuracy, enable robust performance diagnostics, and support ROI-focused planning and optimization. Specific Skills and Experience Required • Education: Bachelor's degree in Marketing, Economics, Data Analytics, Management Science, Engineering Management, Industrial Engineering, Mathematics, or Finance. • Experience: 4+ years of verified professional experience in an analytics-focused position. • Relationship Management: Demonstrated ability to build, develop, and maintain professional cross-functional relationships with key business partners to positively impact business growth. • Executive Communication: Highly skilled in translating complex data into concise summaries and confidently presenting results to executive leadership. • Analytical Mindset: Possess a deep intellectual curiosity to proactively explore data, solve complex problems, challenge the status quo, formulate new hypotheses, and analyze them with rigorous methodology. • Software Proficiency: Mastery of Microsoft Excel and the full Microsoft Office Suite. • BI Tools & Data Manipulation: Proven proficiency in data manipulation and visualization tools, with direct experience utilizing Tableau, SQL, Business Objects, or similar enterprise BI environments. Major Duties and Responsibilities • Drive Business Intelligence: Ideate, develop, and maintain high-impact dashboards to support Marketing activities and conduct deep-dive diagnoses to uncover the performance trends behind our eyewear brands, frames, and lenses. • Executive Strategic Partnership: Act as a strategic partner to brand managers and directors by co-building monthly business reviews for executive management, identifying key growth opportunities, and recommending actionable, corrective plans. • Budget Planning & ROI Management: Direct the data analytics underpinning budget planning and optimization, including forecasting the expected outcomes and Return on Investment (ROI) of strategic marketing initiatives. • Data Harmonization: Lead data harmonization and integration processes across the organization, partnering closely with Finance, Sales Operations, Business Planning, Business Analytics, and IT to guarantee absolute data accuracy. • Campaign & Launch Optimization: Manage the performance optimization of marketing campaigns and new product launches; collaborate with sales and marketing managers to co-design customer targeting segmentations and rigorously measure their overall effectiveness.