Senior Content Marketer
Senior Content Marketing role at GeoComply. Vancouver · full-time · CA$96,000–CA$132,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- You’ll turn positioning into a durable story across gaming, fraud, identity, and new markets
- You’ll rebuild the website’s editorial system for stronger SEO and AI-answer visibility
- You’ll expand Fraud Files and create evidence-led programs for the company’s new narrative
- You’ll set writing standards and keep the brand voice coherent across key audiences
- You’ll produce whitepapers, in-depth articles, and digital thought leadership for executives
What you bring
- Bring at least five years of content strategy and writing experience, including marketing work that converts
- Show B2B technology or SaaS experience in agile, ambiguous scale-up environments
- Use AI tools fluently for research, ideation, drafting, optimization, and distribution
- Demonstrate AEO or technical SEO results connected to content-led growth
- Explain technical concepts clearly and work comfortably with APIs, SDKs, and MCP
Who this fits
This role suits a curious, diplomatic marketer who can make technical and regulatory subjects clear while collaborating with executive, government relations, product, and revenue teams. You’ll work from Vancouver in a hybrid setup with a three-day in-office policy. The role may include up to one week of travel each quarter for research, executive media opportunities, internal gatherings, and conferences.
From the employer
The Role
GeoComply is the global leader in geolocation, anti-fraud, and identity intelligence, the trust layer behind regulated iGaming and an expanding set of high-stakes industries. We are looking for a Senior Content Marketer to be the strategic storyteller that drives brand relevance in new and existing market segments.
This is not a produce more content role. This is the person who takes our positioning strategy and turns it into the narrative the market repeats back to us, across web, social, earned media, and AI-answer surfaces. You will translate a complex, technical product portfolio into a category story that wins regulator trust, earns analyst mindshare, and pulls GeoComply into new verticals beyond gaming.
This role sits at the intersection of brand storytelling and full-stack marketing execution. You'll specialize in writing, but you'll have your hands across the marketing stack partnering on product marketing, campaigns, and executive communications. You will partner closely with the Director of Product Marketing, as well as our Revenue, Product, Engineering, and Government Relations teams. You will work alongside our growth marketers, and creative leads to ship a unified content and ad marketing.
This position may require up to one week of quarterly travel for customer research, executive media moments, team events, and industry conferences
What You'll Own
-
Category narrative & vertical expansion storytelling
- Take our positioning architecture and bring it to life as a believable, durable brand narrative. Write the through-line that connects gaming, fraud, identity, and the new verticals we're entering - so that buyers, regulators, and industry influencers understand who GeoComply is, why it matters, and why now. The GeoComply website as a category-leading surface
- Lead the editorial rebuild of geocomply.com to own search visibility - both traditional SEO and AI Engine Optimization (AEO). Every page should answer a buyer or regulator question better than any competitor or analyst report, and should be discoverable by humans and by LLM-powered answer engines alike. Flagship content programs (Fraud Files & beyond)
- Continue and evolve the Fraud Files initiative, our proof that deep, opinionated, evidence-based content earns category authority. Extend the model into new programs that match our 2026 narrative. Editorial system & voice stewardship
- Set the bar for the writing standard across the Marketing org. Maintain a coherent voice across surfaces while adapting tone for regulators, operators, developers, and press. Executive thought leadership program
- Write, structure, and produce high-value content for senior executives including whitepapers, in-depth articles, and digital thought leadership pieces.
Who You Are
- 5+ years of experience in content strategy and writing, with a proven record of executing marketing content that converts.
- Experience in B2B tech or SaaS, with a track record of doing strong work in agile, ambiguous, scale-up environments.
- Fluent with AI tooling (Claude, Gemini, Jasper, Perplexity, etc.) as a force-multiplier across ideation, research, drafting, optimization, and distribution.
- A creative writer and sharp editor. You can write a regulator-facing whitepaper, an exec LinkedIn post, and a homepage hero - and make them feel like the same brand.
- Comfortable with technical and regulatory subject matter. You don't need to be an expert on day one, but you should be able to learn fast and translate complexity into clarity.
- Curious about what's happening at the edges of the category, fraud trends, regulatory shifts, AI transformation, and able to turn that curiosity into a point of view.
- Research instinct of a journalist you know how to find a story inside a complex organization, ask sharp questions of SMEs, and dig past the surface answer.
- Baseline technical literacy is non-negotiable. You should already be comfortable with concepts like APIs, SDKs, and protocols like MCP - enough to hold your own with engineers and ask the right questions.
- Demonstrated wins in AEO/LLM visibility or technical SEO for content-led growth.
- A diplomatic operator who can partner with Executives, Government Relations, Product, and Revenue without compromising editorial excellence.
Bonus Points
- Experience in compliance/security categories where trust and regulator perception are part of the buying decision.
- Background launching brands or sub-brands into new verticals or new buyer personas.
- Track record building executive thought leadership programs.
- Familiarity with developer marketing or builder-community-facing content.
- University degree in Communications, Journalism, English, Marketing, or related fields — or equivalent portfolio.
- Comfort with design and presentation tools (Figma, Claude Design) so you can prototype and partner cleanly with design.
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