Strategic Marketing Programs Manager
At a glance
Manager-level Marketing Operations role at Genpt. Atlanta · full-time · no salary stated · we estimate $91,300–$137,625 across the United States.
Genpt has not published a salary for this role. The figure below is our estimate, not theirs.
growthroles summary, based on the employer's posting.
What you'll do
- Turn business goals, customer insights, and market openings into strategic marketing plans and programs
- Take cross-team initiatives from planning to delivery, coordinating stakeholders, schedules, budgets, and outputs
- Find ways to improve brand relevance and customer and industry engagement, including through outside partnerships
- Prepare strategic stories, presentations, and recommendations for internal and external audiences
- Track industry, consumer, workforce, and competitor shifts, then report program results and next steps to executives
What you bring
- A bachelor’s degree in marketing, communications, business, or a related discipline
- At least five years in strategic marketing or program management
- Experience carrying complex marketing programs across functions from initial concept through delivery
- A track record setting performance measures, reporting results, and managing marketing budgets
Who this fits
This manager-level role suits someone who can connect strategic planning with hands-on coordination across teams and external partners. Travel may reach ten percent.
From the employer
The Strategic Marketing Programs Manager will support the development and execution of strategic marketing initiatives that strengthen our position as a leader in the automotive industry.
This role will translate business priorities and market opportunities into integrated marketing programs that build brand relevance, deepen customer and industry engagement, and support long-term business growth.
Working across internal teams and external partners, the Strategic Marketing Manager will bring together strategy, brand marketing, partnerships, communications, and program execution. The ideal candidate is a strategic thinker and strong operator who can turn complex business opportunities into focused, measurable marketing initiatives.
Key Responsibilities:
- Develop and execute strategic marketing plans aligned with business priorities.
- Translate business objectives, customer insights, and market opportunities into actionable marketing strategies and programs.
- Lead cross functional initiatives from strategy through execution, managing stakeholders, timelines, budgets, and deliverables.
- Identify opportunities to strengthen brand relevance, industry leadership, and customer engagement.
- Cultivate external partnerships that extend the reach and impact of NAPA marketing initiatives.
- Develop compelling strategic narratives, presentations, and recommendations for internal and external stakeholders.
- Monitor industry, consumer, workforce, and competitive trends to identify emerging opportunities.
- Provide clear, executive ready reporting on program performance, insights, opportunities, and recommended next steps.
Required Qualifications:
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- 5+ years of experience in strategic marketing, or program management roles.
- Proven ability to manage complex, cross-functional marketing programs from concept through execution.
- Strong strategic planning, organizational, and stakeholder management skills.
- Experience defining and tracking performance metrics and reporting outcomes.
- Experience managing marketing budgets and financial resources to optimize program outcomes.
- Willingness to travel up to 10%
Not the right fit? Let us know you're interested in a future opportunity by joining our Talent Community on jobs.genpt.com or create an account to set up email alerts as new job postings become available that meet your interest!
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