Sales Program Marketing Manager

Summary

The Sales Program Marketing Manager serves as the dedicated marketing partner to assigned sales teams. This role is responsible for developing, executing, and managing marketing programs that support B2B sales initiatives, drive customer engagement, and accelerate revenue growth.

As the marketing liaison between Sales and Marketing, this role translates business objectives into actionable marketing strategies and ensures programs are delivered on time, on brand, and aligned with organizational priorities. The ideal candidate is collaborative with strong marketing expertise, exceptional communication skills, and experience supporting complex B2B sales organizations.

Key Responsibilities:

• Build strong relationships with sales leaders to understand business priorities, customer needs, marketing and growth opportunities.
• Develop and execute integrated marketing programs that support customer acquisition, retention, product adoption, and sales enablement.
• Lead cross functional marketing projects from concept through execution, ensuring timelines, budgets, and deliverables are met.
• Develop sales enablement materials including customer-facing collateral
• Measure campaign performance, analyze results, and recommend optimizations to improve effectiveness and ROI.
• Maintain marketing calendars and communicate campaign status, milestones, and results with stakeholders.

Required Qualifications:

• Bachelor’s degree in marketing, communications, business, or a related field.
• 5+ years of experience in strategic marketing, or program management roles.
• Proven ability to manage cross functional programs from concept through execution.
• Strong strategic planning, organizational, and stakeholder management skills.
• Experience defining and tracking performance metrics and reporting outcomes.
• Experience managing marketing budgets to optimize program outcomes.
• Willingness to travel up to 20%

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