National Business Development Manager
Generac Open · verified Sep 29, 2026 At a glance
Mid-level Business Development role at Generac. 2 Locations · full-time.
Pay not stated
growthroles summary, based on the employer's posting.
What you'll do
- Build and execute an industry sales strategy aimed at creating new revenue and expanding into additional areas
- Win national accounts by engaging decision-makers, shaping complex technical proposals, and closing contracts
- Lead Generac teams across functions to meet customer expectations and sales performance goals
- Maintain pipeline flow, review sales patterns, and produce forecasts that guide budgets and resources
- Support customers after purchase, driving issue resolution and improving service delivery
What you bring
- A bachelor’s degree or equivalent professional experience
- At least five years selling directly within the assigned industry
- Willingness to travel as much as half of the time
- Strong commercial and technical command of the full sales cycle, including financial analysis and negotiation
Who this fits
You’ll suit a self-directed sales leader who can work across functions, handle complex customer problems, and guide less experienced colleagues. The role operates independently under a Senior Director of Sales and includes frequent computer work plus occasional lifting of up to 25 pounds.
From the employer
We believe power is a promise - a shared commitment to be there for others when it matters most.
For more than 65 years, we've turned big ideas into solutions that help protect homes, strengthen businesses and build a more resilient, efficient, sustainable energy future.
Ready to Power a Smarter World with us?
JOB SUMMARY:
Under general direction, the National Business Development Manager responsible for developing, implementing and executing strategies for new revenue generation in the assigned industry. Calls on prospect customers at all levels of the client organization (C-level, Procurement, Field Service, etc.), assesses customer needs, develops proposals (including customized and complex technical bids), establishes new customers as national accounts, and provides technical support post sale. Achieves financial targets. Accountable for leading cross-functional teams with a thorough technical and commercial knowledge of all phases of the sales cycle. Provides guidance to personnel with less knowledge in solving complex problems.
MINIMUM QUALIFICATIONS:
- Bachelor’s degree or equivalent experience
- 5 years of sales experience selling directly into the assigned industry
- Ability to travel up to 50%
PREFERRED QUALIFICATIONS:
- Significant established relationships in assigned industry
- 5 years of matrix or cross-functional leadership experience in Sales
ESSENTIAL DUTIES:
- Develops and implements strategic sales plan focused on new revenue generation. Expands Generac business in new areas.
- Develops broad and deep relationships with new customers.
- Negotiates and closes contracts.
- Grows revenue in assigned industry vertical, achieves contribution margin target.
- Implements placement of new and existing products and programs with prospective customers.
- Supervises the involvement of cross-functional personnel within Generac to meet performance objectives and customer expectations.
- Drives customer service execution to ensure issue resolution. Analyzes the current business environment to implement new strategies for customer service.
- Develops accurate and detailed metrics for effective financial forecasting and resource allocation.
- Forecasts, develops, manages and achieves budget.
- Manages sales pipeline for consistent flow of sales opportunities.
- Analyzes and reviews sales trends to identify opportunities and threats.
Other Duties as assigned:
KNOWLEDGE, SKILLS AND ABILITIES:
- Excellent verbal and written communication skills;
- Excellent presentation skills;
- Excellent negotiation skills;
- Organizational skills;
- Ability to work independently in an entrepreneurial culture;
- Ability to analyze financials;
- Knowledge of the internal processes and systems that support sales accounts
Level of Independence: Acts independently under the direction of the Senior Director Sales
Physical Demands: While performing the duties of this job, the employee is regularly required to talk and hear; and use hands to manipulate objects or controls. The employee is regularly required to stand and walk. On occasion, the incumbent may be required to stoop, bend, or reach above the shoulders. The employee must occasionally lift up to 25 pounds. Specific conditions of this job are typical of frequent and continuous computer-based work requiring periods of sitting, close vision, and the ability to adjust focus.
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