Director Regional Sales - Industrial Distribution
At a glance
Leadership Sales Leadership role at Generac. 2 Locations · full-time · $150,000–$300,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- Lead, coach, and train a regional sales team while setting clear expectations for performance
- Build sales plans, establish targets, forecast results, and drive revenue growth across your territory
- Join important customer conversations to advance opportunities and help close deals
- Strengthen customer and distributor relationships while finding expansion opportunities through market and competitor analysis
- Coordinate across departments, manage budgets, oversee deals, and maintain effective CRM use
What you bring
- A bachelor’s degree in business, engineering, or a related area, or equivalent experience
- At least seven years leading sales teams and at least ten years in direct selling
- A demonstrated record of growing revenue and meeting ambitious sales goals
- Strong knowledge of sales strategy, performance management, team motivation, CRM systems, and enterprise tools
Who this fits
You’ll suit a senior sales leader who develops people, shapes regional strategy, closes major opportunities, and builds durable customer and distributor relationships. Frequent travel throughout your region is required, with regular customer, partner, and executive interaction. The role includes direct team leadership and occasional lifting of up to twenty-five pounds.
From the employer
We are Energy Systems, the leader in industrial power solution sales, service, and rentals.
With an ongoing tradition of providing excellent products and outstanding service for our customers, Energy Systems is one of the longest existing Generac Industrial Distributors in the United States. We are a full-service distributor of Generac equipment and solutions providing sales, service and rentals.
We’re looking for a proven sales leader to join us as Director, Regional Sales – Industrial Distribution. In this role, you’ll lead a team of high-performing sales professionals, drive growth across your territory, and build lasting relationships with our distribution partners and customers. If you thrive on developing people, creating strategy, and closing big wins, this is your chance to make a major impact.
Your Impact
As the regional sales leader, you’ll set the tone and direction for success. You’ll be the one inspiring your team to hit — and exceed — ambitious goals, while shaping strategy, improving processes, and ensuring we’re always one step ahead of the competition. Your leadership will fuel both immediate wins and long-term growth for the business.
What You’ll Do
Lead and inspire a regional sales team, providing coaching, training, and clear performance expectations
Develop and execute sales strategies that deliver consistent revenue growth
Set quarterly and annual targets, forecast performance, and ensure your team hits their numbers
Join your team on key customer calls, helping advance opportunities and close deals
Build strong customer and distributor relationships that drive satisfaction and loyalty
Track market trends, analyze competitors, and identify new opportunities for expansion
Partner across departments to align strategy and deliver seamless customer experiences
Manage budgets, oversee deal execution, and ensure CRM tools are used effectively
Travel within your region to stay close to your team and customers (frequent travel required)
Minimum Qualifications
Bachelor’s degree in Business, Engineering, or related field (or equivalent experience)
7+ years in sales leadership
10+ years of direct selling experience
Strong track record of delivering revenue growth and achieving ambitious goals
Preferred Qualifications
Master’s degree in a business-related field
Experience working with distribution channels and end-user customers
Proven success in expanding client bases and building long-term partnerships
Technical Expertise
Deep understanding of sales strategy, performance management, and team motivation
Excellent leadership, communication, and relationship-building skills
Strong business acumen with hands-on execution ability
Proficiency with CRM systems and enterprise tools (SAP, FieldServio a plus)
Skilled in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)
What You’ll Get
A high-visibility leadership role with direct impact on growth and strategy
The opportunity to build and shape a winning regional sales team
Frequent face time with customers, partners, and executive leadership
A culture that values innovation, collaboration, and results
Travel opportunities that keep you connected to the market and your team
Why you’ll love it here
Why you’ll love it here
Comprehensive Benefits: Health, dental, vision, 401(k), and more.
Culture of Celebration: Fun Days and employee engagement days
Mission-Driven Work: When storms hit, we step up. Whether it's supporting customers or hitting the line—our teams rise to the challenge.
Product Discounts & Loan Programs: Perks that extend beyond the workplace.
Compensation: Energy Systems is committed to fair and equitable compensation practices. The range that applies to this role is $150,000 - $300,000 USD in compensation. This compensation will ultimately be in line with the location in which the position is filled. Final compensation for this role will be determined by various factors such as a candidate’s relevant work experience, skills, certifications, and geographic location. This role is eligible for variable compensation including short term and long-term incentives.
Physical Demands: While performing the duties of this job, the employee is regularly required to talk and hear; and use hands to manipulate objects or controls. The employee is regularly required to stand and walk. On occasion, the incumbent may be required to stoop, bend, or reach above the shoulders. The employee must occasionally lift up to 25 pounds. Specific conditions of this job are typical of frequent and continuous computer-based work requiring periods of sitting, close vision, and the ability to adjust focus.
“We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law.”
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