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Rare Blood Disorder Account and Community Manager - RBD-ACM – Georgia Ecosystem

Genentech Open · verified Aug 19, 2026
Atlanta Full-time Manager Community Marketing

Mid-level Community Marketing role at Genentech. Atlanta · full-time · $137,500–$255,300 base.

SalaryStated by Genentech
$137,500 – $255,300
Base salary for this role, in USD per year, as published in the posting.
Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

  • You'll serve as the main contact for providers, specialty pharmacies, patients, caregivers, and advocacy groups across Georgia
  • You'll create account solutions across academic, delivery-network, and therapeutic-area specialty settings
  • You'll teach healthcare providers about products, appropriate use, dosing, and administration within FDA-approved guidance
  • You'll work with specialty pharmacies on business reviews, therapeutic-area value, and improvement opportunities
  • You'll equip patients, caregivers, and advocacy groups with resources for informed healthcare discussions

What you bring

  • You hold at least a bachelor's degree in business, science, or a clinical field
  • You bring cross-functional commercial life sciences experience with healthcare ecosystem stakeholders
  • You have six or more years in HCP sales, ideally across multiple products and complex care environments
  • You can coach, train, and mentor others while solving clinical, product, reimbursement, and supply issues
  • You understand healthcare laws, codes, and company policies; hemophilia experience is preferred

Who this fits

You'll fit this role if you're comfortable representing a therapeutic area and working with healthcare providers, specialty pharmacies, patients, caregivers, and advocacy groups. This is a field position covering Georgia, with a preference for candidates in Greater Metro Atlanta. Expect significant driving, prolonged sitting, and possible overnight travel; relocation support is unavailable

From the employer

Rare Blood Disorder Account and Community Manager - RBD-ACM – Georgia Ecosystem

From the beginning, Genentech has been a team of highly dedicated, passionate individuals. We are a place where people are united around a single purpose and an ambitious vision. Together, we aspire to deliver ever better health outcomes for patients while lowering overall healthcare costs. Our goal is to compel the customer to act on behalf of their patients while showing great commitment to the rare disease community, whose support is key.  Utilizing innovative methods to identify patients who may benefit from treatment, we must take a highly strategic approach to patient access while assisting patients and their caregivers to navigate the healthcare system.

The Opportunity:

The RBD-ACM is a key role that focuses on understanding and addressing the needs of healthcare providers, specialty pharmacies, patients/caregivers, and patient advocacy groups. They aim to improve patient outcomes, lower costs, and enhance the quality of care. By taking ownership of their Therapeutic Area, they collaborate with stakeholders to maximize impact and improve the customer and patient experience. They provide information about products, influence the business strategy, and represent all relevant products within their area. They drive clinical demand within guidelines, ensure appropriate medication choices, and increase patient and caregiver demand for information. They gather insights, support the national strategy at a local level, and represent Genentech products ethically and professionally.

  • Serve as the primary point of contact and identify opportunities for implementing ecosystem and TA squad strategies in the therapeutic area, engaging with healthcare providers, specialty pharmacies, patients/caregivers, and patient advocacy team members.
  • Mobilize ecosystem and organization experts to partner with customers and address their clinical, educational, and business goals, aiming for improved patient outcomes, lower costs, and enhanced quality of care.
  • Proactively identify and develop solutions for complex accounts within and across ecosystems, including academic, delivery network focused, and TA specialty accounts.
  • Deliver education to healthcare providers on product information, appropriate use, dosing and administration, based on FDA approved guidelines. Collaborate with specialty pharmacies to reinforce the value proposition of the Therapeutic Area, conduct business reviews, and identify opportunities. Provide patients/caregivers and patient advocacy group members with resources and information to empower their discussions with healthcare providers and active participation in healthcare decisions.

This is a field based role.  It will cover all of Georgia.   It is preferred that candidates live in the Greater Metro Atlanta area for consideration.

Who you are:

  • Business, Scientific or Clinical degree, Bachelor’s degree level at minimum
  • Previous cross-functional industry experience in commercial life sciences (pharma or biotechnology) or related industry engaging with key healthcare ecosystem players (e.g., payers, health systems), is required
  • 6 or more years of experience working in a sales role with HCPs, ideally representing multiple products and working across a complex healthcare system environment
  • Demonstrated expertise in coaching, training, and mentoring others to help them achieve their goals and responsibilities, exceeding targets and expectations.
  • Strong ability to proactively seek and apply relevant information to solve complex problems, assimilate and effectively communicate clinical and product information, and address operational issues in healthcare product delivery, including reimbursement and supply. Understanding of applicable laws, codes, and company policies in the healthcare industry.

Preferred Qualifications:

  • Previous 4-6 years of account management skills or patient education industry experience
  • Hemophilia experience is highly preferred
  • Experience with Advocacy groups
  • Previous patient-facing commercial/clinical experience in the same therapeutic area

Relocation Benefits are not available for this role

This is a field-based position.  Overnight travel may be required. This position requires significant driving of either a company provided or personal vehicle as well as prolonged periods of sitting, both of which are part of the essential duties and responsibilities of the role. As a result, Genentech, Inc. (Company) from time to time will check your motor vehicle record for purposes of determining your eligibility for driving a Company vehicle or driving any vehicle on Company business.

The expected salary range for this position based on the primary location in Georgia is $137,500.00-$255,300.00.  Actual pay will be determined based on experience, qualifications, geographic location, and other job-related factors permitted by law.  A discretionary annual bonus may be available based on individual and Company performance.  This position also qualifies for the benefits detailed at the link provided below.

Benefits

Genentech is an equal opportunity employer. It is our policy and practice to employ, promote, and otherwise treat any and all employees and applicants on the basis of merit, qualifications, and competence. The company's policy prohibits unlawful discrimination, including but not limited to, discrimination on the basis of Protected Veteran status, individuals with disabilities status, and consistent with all federal, state, or local laws.

If you have a disability and need an accommodation in relation to the online application process, please contact us by completing this form Accommodations for Applicants.

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