Trade Sales Manager - Hospitality
GEN PLUS Group Open · verified Sep 22, 2026 At a glance
Mid-level Sales Leadership role at GEN PLUS Group. London · full-time.
Pay not stated
Growth Roles summary, based on the employer's posting.
What you'll do
- Build partner relationships with tour operators, wholesalers, agents, airlines, and corporate or incentive buyers
- Create trade marketing programs that raise destination awareness, arrivals, and visitor spend
- Plan sales missions, appointments, workshops, road shows, and travel industry event representation
- Run familiarization programs and keep destinations visible across trade materials and communications
- Develop airline partnerships, niche opportunities, and alternative channels for specialist travel experiences
What you bring
- At least five years of substantial trade sales experience
- A degree in hospitality, tourism, business management, or a related subject is preferred
- Negotiation experience with hotels, airlines, transport providers, and other suppliers
Who this fits
This role suits a travel sales manager who can manage distribution partnerships, trade marketing, supplier negotiations, and industry events. You will work onsite in London and represent destinations directly with travel partners.
From the employer
Job Overview:
We are seeking a highly motivated Trade Sales Manager to join our dynamic team. This role plays a critical part in building and maintaining strong relationships with agents, tour operators, and other key partners to promote our clients' hospitality products and services. The ideal candidate will have a passion for travel, strong sales acumen, and excellent communication skills.
- Proven experience in negotiating with hotels, airlines, transportation providers, and other suppliers.
- Develop and implement trade programs to increase brand, destination awareness, visitor arrivals and spend.
- Develop and maintain strong relationships through direct outreach to tour operators, wholesalers, travel agents, mice/corporate/incentive buyers, airlines, and other distribution intermediaries or related travel partner(s)
- Identify, develop and implement tactical trade marketing programs with key distribution partners.
- Represent destination(s)at key travel industry events including exhibiting at trade shows and other events.
- Develop, promote, and execute sales mission in the market. Execution includes planning and appointment setting with key marketing partners in the market.
- Assist in the development, management of training programs with the travel trade, as well as workshops, road shows, and other creative and innovative programs.
- Develop and execute travel trade familiarization program with the goal of highlighting every aspect of the country.
- Ensure destination(s) is well represented in travel trade programs, brochures, and other industry communications.
- Develop airline relationships with the goal of monitoring and optimizing trends and supporting route development.
- Develop niche marketing opportunities and alternative distribution channels for a range of niche and specialist travel experiences.
Requirements
- Minimum 5+years of extensive experience in handling Trade sales.
- A degree in Hospitality, Tourism, Business Management, or a related field is preferred.
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