Manager, Communications Strategy and Execution for Corporative Initiatives
At a glance
Mid-level Communications role at GEICO. 5 Locations · full-time · $88,150–$157,850 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- Lead communications planning and delivery for corporate initiatives that support business needs
- Turn complex topics into memorable content for internal and external audiences
- Produce campaigns across personalized email, webinars, recorded video, and other channels
- Guide communication specialists and business partners while improving collaborative delivery processes
- Measure campaign progress, report results, and generate fresh ideas for audience engagement
What you bring
- A bachelor's degree, preferably in English, journalism, communications, public relations, or a related area
- At least five years developing and delivering communications and brand strategies
- Strong writing ability and skill explaining ideas creatively and clearly
- Experience managing people, multiple priorities, and projects across collaborative teams
Who this fits
You’ll suit this role if you can move between strategic planning, hands-on content creation, and people leadership. It is a manager position with responsibility for a small communications team and cross-department partners. The role is hybrid across listed hub locations, with remote work also considered. GEICO will not sponsor a new applicant for employment authorization.
From the employer
Why Join GEICO?
At GEICO, we offer a rewarding career where your ambitions are met with endless possibilities.
Every day we honor our iconic brand by offering quality coverage to millions of customers and being there when they need us most. We thrive on relentless innovation to exceed our customers' expectations while making a real impact on local communities nationwide.
Founded in 1936, GEICO is a member of the Berkshire Hathaway family of companies and one of the largest auto insurers in the United States. When you join our company, we want you to feel valued, supported, and proud to work here. That's why we offer the GEICO Pledge: Great Company, Great Culture, Great Rewards, and Great Careers.
The Manager, Communications Strategy and Execution for Corporative Initiatives will be responsible for leading, managing and executing communications strategy and planning for key corporate initiatives that’ll raise brand awareness, inform, educate and influence internal and external audiences.
The person in this role needs to be able to respond to needs in a fast-paced environment while also proactively planning to develop and manage ambitious and growing corporate initiatives that are evolving as rapidly as we are. This includes partnering to define, develop and implement communication strategies as well as crafting and delivering high-quality content via automated emails personalized with variable data, live webinars, recorded videos, etc.
The individual will foster an environment of collaboration and work closely with company executives, subject matter experts and other stakeholder to understand needs. They will then strategically build out well-designed measurable campaigns with clear and effective takeaways that drive engagement.
RESPONSIBILITES:
Manages the strategy and execution of GEICO’s key corporate initiatives to develop those programs and meet business needs
Collaborates with business partner to research and translate complex concepts into well-crafted memorable and emotionally relevant content
Builds communications and materials that meet specialized needs while ensuring a compelling brand message across any medium, including internal and external channels.
Delivers high-quality content via automated emails personalized with variable data, live webinars, recorded videos, etc.
Able to manage and provide leadership to a small team of Communication Specialists and other business partners
Establishes processes that maximize our ability to collaborate and deliver results
Tracks and reports out on progress of programs and campaigns.
Generates steady supply of ideas to creatively meet business needs in new and profound ways
Demonstrates an understanding of GEICO’s business and industry.
Adheres to GEICO Code of Conduct, company policies, and operating principles
Meets attendance standard at business location to perform necessary job functions and to facilitate interaction with management and co-workers.
REQUIREMENTS:
- Bachelor's degree required, degree focus in English, journalism, communications, public relations, related field is preferred or relevant years of experience
5+ years of experience developing and executing communications and brand strategies
Excellent writing skills and a strong ability to communicate ideas and concepts creatively and concisely
Passion for finding new and creative ways to reach an audience
Ability to work across teams and departments in a highly collaborative way
Strong project management skills; can juggle and organize multiple priorities
People management experience
Must be able to work both independently and in a team environment
Must be able to multi-task
Must be able to learn and apply large amounts of technical and Must be able to communicate effectively verbally and in writing procedural information
LOCATION: open to all hub locations
Bethesda, MD
Manhattan, NY
Cleveland, OH
Chicago, IL
Buffalo, NY
***Remote will be considered
Annual Salary
$88,150.00 - $157,850.00The above annual salary range is a general guideline. Multiple factors are taken into consideration to arrive at the final hourly rate/ annual salary to be offered to the selected candidate. Factors include, but are not limited to, the scope and responsibilities of the role, the selected candidate’s work experience, education and training, the work location as well as market and business considerations.
The GEICO Pledge:
Great Company: Protecting customers through life’s twists and turns with innovation and integrity.
Great Careers: Personalized development programs, mentorship, and certification assistance.
Great Culture: Inclusive and collaborative culture rooted in shared success.
Great Rewards: Competitive pay, benefits, and flexibility to support your well-being and future.
The equal employment opportunity policy of the GEICO Companies provides for a fair and equal employment opportunity for all associates and job applicants regardless of race, color, religious creed, national origin, ancestry, age, gender, pregnancy, sexual orientation, gender identity, marital status, familial status, disability or genetic information, in compliance with applicable federal, state and local law. GEICO hires and promotes individuals solely on the basis of their qualifications for the job to be filled.
GEICO reasonably accommodates qualified individuals with disabilities to enable them to receive equal employment opportunity and/or perform the essential functions of the job, unless the accommodation would impose an undue hardship to the Company. This applies to all applicants and associates. GEICO also provides a work environment in which each associate is able to be productive and work to the best of their ability. We do not condone or tolerate an atmosphere of intimidation or harassment. We expect and require the cooperation of all associates in maintaining an atmosphere free from discrimination and harassment with mutual respect by and for all associates and applicants.
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