Marketing and Communications Manager (f / m / d), Central-Europe and Germany
At a glance
Mid-level Communications role at Abb. 2 Locations · full-time.
Pay not stated Communications salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Run country-level campaigns, events, media work, and internal communications from the home market
- Lead country marketing managers across a regional cluster through goals, development, coaching, and performance reviews
- Adapt global marketing plans to local markets while coordinating launches, campaigns, and demand generation across countries
- Shape regional platforms and messaging, then share practices across country and global teams
- Track country and cluster KPIs, market insights, brand activity, digital presence, PR, and internal communications
What you bring
- A master’s degree in marketing, communications, public relations, or a related discipline
- Experience leading multicultural teams across several countries, including people development and performance management
- Demonstrated technical B2B or industrial marketing and communications expertise
- Strong execution skills alongside strategic planning, with experience in brand, demand generation, digital, and media relations
- Professional communication, editing, and presentation ability in English and the local language
Who this fits
You’ll suit a manager who can personally deliver country marketing work while guiding teams across multiple markets. The role combines people leadership with hands-on execution and requires effective work with local and global leaders. It uses a hybrid model and may be based in Germany, BeNeLux, or Poland, with Germany preferred.
From the employer
At ABB, we help industries run leaner and cleaner—and every person here makes that happen. You’ll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world.
This position reports to:
Global Marketing and Communications Manager for BL Regional Markets__
Your role and responsibilities
The Regional Marketing & Communications Manager holds dual responsibility: (1) leading marketing and communications activities in the country where he/she is based (Germany preferred), and (2) managing and guiding a team of country marketing and communications managers covering a region or a cluster of countries. The role bridges local execution with regional coordination, ensuring alignment with business priorities and strengthening brand presence across markets.
In this role you will be responsible for defining and executing global marketing communication campaigns that elevate brand awareness, drive engagement, and generate business impact. You will manage and take ownership of marketing communications initiatives for Motion Drive Products portfolio to support the business growth. You will work closely with global and local teams, and external partners to ensure our messaging is aligned with business objectives and resonates with our target audience. This role is open in Europe, but location is set in division key locations such as Germany (Mannheim), BeNeLux (Rotterdam, Brüssel) and Poland (Krakow).
The work model for the role is: hybrid
You will be mainly responsible for:
Lead and execute marketing and communications activities in the home country, including campaigns, events, media, and internal communications
Manage and coach the team of country marketing and communications managers in a regional cluster, including the people leadership, target setting, people development and performance management
Ensure regional alignment with global and business line strategies, adapting initiatives to local market needs
Coordinate product launches, campaigns, and demand generation activities across the cluster, ensuring consistency and impact
Develop regional communication platforms, share best practices, and foster collaboration between countries
Support business growth by tailoring global content and messaging for regional customers and stakeholder audiences
Provide guidance on brand management, digital presence, PR, and internal communications within the region
Monitor and report on marketing performance, KPIs, and market insights at both country and cluster levels
Act as a communications advisor to both local management and regional leadership teams
You will become part of a team that unlocks opportunities in a forward-thinking organization and sets new standards. With clear responsibilities and comprehensive autonomy, you can fully leverage your expertise and achieve sustainable success.
Qualifications for the role
Master’s degree in Marketing, Communications, Public Relations, or a related field
Strong people leadership skills with experience in managing multicultural, multi-country teams
Hands-on execution ability combined with a strategic mindset
Proven expertise in technical B2B/industrial marketing and communications
Ability to balance operational country-level activities with regional coordination and team management
Strong interpersonal and stakeholder management skills, capable of working with both local and global leaders
Experience in brand management, demand generation, digital channels, and media relations
Analytical skills to measure performance and optimize activities
Excellent communication, editing, and presentation skills in local language and English
Benefits
Retirement Plan
Flexible work practices
Learning & development offering
Personal coaching offers
Please note: in the case of equal suitability, people with severe disabilities and their equals are given preference.
ABB AG
+49 (0) 621 381 3500
Building a cleaner, smarter future takes all kinds of minds: the curious, the courageous, and the creative. That's why we welcome people from all backgrounds and experiences.
Ready to make an impact?
Apply today or visit https://www.abb.com to learn more about the impact of our solutions across the globe.
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