Senior NKA Marketing & Tender Specialist

Gehc Open · verified Oct 13, 2026

BeiJing Full-time Senior General Marketing

At a glance

Senior General Marketing role at Gehc. BeiJing · full-time.

Pay not stated General Marketing salary

RoleGeneral Marketing

SenioritySenior

LocationBeiJing

EmploymentFull-time

PostedOct 12, 2026 · 1d ago

Role brief

growthroles summary, based on the employer's posting.

What you'll do

Run tender support for major projects and key customer opportunities, then improve bids using analysis of past results
Build and update tender records, proposal templates and a repository of proven practices
Track healthcare policy, market shifts and competitor activity, turning research into customer and market insights
Plan marketing programs for National Key Accounts, including customer events, workshops and materials that explain value
Work with Sales, Product, Service and Solution teams to coordinate strategic programs and assess their effectiveness

What you bring

A bachelor's degree or higher is required
At least five years in healthcare marketing, tender management, commercial operations or a related area
You understand healthcare purchasing and tender procedures, and can assess markets analytically
You can handle several projects at once and communicate and coordinate effectively
Fluent Mandarin and English are required

Who this fits

This senior role suits someone who can combine tender execution, market analysis and strategic marketing for key accounts. The position is based in Beijing, China, and relocation assistance is not provided.

From the employer

Job Description Summary

The Senior NKA Marketing & Tender Specialist is responsible for supporting National Key Account business growth through strategic marketing initiatives, market intelligence, competitive analysis and tender management excellence. This role contributes to customer engagement, opportunity development and market competitiveness across strategic healthcare accounts.

Job Description

Key Responsibilities

Lead end-to-end tender support for strategic projects and key customer opportunities.
Develop and maintain tender databases, proposal templates and best-practice repositories.
Conduct tender analysis and continuously improve bidding effectiveness and win rates.
Collaborate with commercial and solution teams to develop competitive bidding strategies.
Monitor healthcare policies, market trends, industry developments and competitive activities.
Conduct market research and generate actionable customer and market insights.
Support strategic planning and business opportunity identification.
Plan and execute strategic marketing initiatives for National Key Accounts.
Support customer events, academic collaborations, workshops and engagement programs.
Develop customer-facing materials and value communication tools.
Assess marketing effectiveness and recommend improvements.
Partner with Sales, Product, Service and Solution teams to support strategic initiatives.
Coordinate resources to ensure effective execution of marketing and commercial programs.

Qualifications

Required

Bachelor's degree or above.
Minimum 5 years of experience in healthcare marketing, tender management, commercial operations or related functions.
Solid understanding of healthcare procurement and tender processes.
Strong analytical and market assessment capabilities.
Experience managing multiple projects simultaneously.
Excellent communication and coordination skills.
Fluent in Mandarin and English.

Preferred

Experience supporting National Key Accounts.
Experience within the healthcare or medical device industry.
Knowledge of healthcare policy and market access environment.
Experience managing strategic marketing programs.

Additional Information

Relocation Assistance Provided: No