Director, Marketing
At a glance
Leadership General Marketing role at Gartner. Arlington · full-time · $120,000–$167,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- Own Americas Public Sector marketing, from demand creation and pipeline acceleration through lead conversion and revenue growth
- Turn government-market dynamics, buyer priorities, and competitive pressure into actionable marketing strategies
- Advise APS sales executives on marketing investments, growth priorities, and measurable business outcomes
- Lead and develop the marketing team while setting goals, accountability, collaboration, and professional growth
- Coordinate global GTP demand generation with specialist sales, NCVI partners, and regional marketing teams
What you bring
- A business or marketing bachelor’s degree, plus at least ten years in a related public-sector role
- At least five years managing a team in a marketing leadership capacity
- A record of influencing senior executives and producing pipeline and revenue through integrated B2G or B2B programs
- Experience working with enterprise sales leaders in global, highly matrixed organizations
- Strong analytical, communication, collaboration, and executive-influence skills
Who this fits
You’ll suit a senior B2G or B2B marketer who has worked directly with government agencies and can connect marketing investment to pipeline and revenue. This is a people-leadership role requiring executive partnership, shared-service project management, and influence across teams without direct authority. The position is based in Arlington, with a hybrid work environment.
From the employer
Director, GTS Revenue Marketing – Americas Public Sector
About Gartner Global Marketing:
Gartner delivers actionable, objective insight to executives and their teams. Our Corporate Global Marketing team strategizes and develops marketing programs to help prospective customers understand how Gartner’s expert guidance and tools enable smarter decisions and stronger performance on an organization’s mission critical priorities. The team accelerates sales activity by attracting, engaging, and converting prospects through the delivery of compelling Gartner insights and experiences across the buyer journey.
Director, GTS Revenue Marketing – Americas Public Sector
We’re looking for an experienced Director of B2G/B2B Marketing to lead our Americas Public Sector (APS) segment. The candidate must have extensive experience marketing to, or for, government agencies, ideally at the federal and state level. This marketing leader is the strategic business partner to APS sales leadership, and is accountable for driving pipeline creation, opportunity development, marketing-enabled revenue growth, and executive engagement across Public Sector markets. This director leads the integrated regional marketing strategy and execution while influencing global Public Sector priorities globally. Success in this role requires experience partnering with executive sales leaders and operating effectively within highly matrixed global organizations.
What You Will do:
- Own Public Sector marketing strategy and revenue contribution, driving demand generation, pipeline acceleration, lead conversion, and marketing-enabled growth across the Americas region.
- Act as Gartner's marketing subject matter expert for Public Sector audiences, translating market dynamics, buyer priorities, and competitive pressures into actionable growth strategies.
- Serve as the primary strategic marketing advisor to APS executive sales leadership, aligning marketing investments to growth priorities and business outcomes.
- Lead, coach, and develop a high-performing marketing team, fostering strategic thinking, accountability, collaboration, and professional growth while aligning individual contributions to business objectives.
- Represent GTS Marketing within enterprise competitive-response initiatives impacting Public Sector growth strategies.
- Drive global Public Sector marketing alignment and knowledge sharing across global regions to drive consistency, scale, and best-practice adoption.
- Work effectively and collaborate closely in a highly matrixed environment with Sales, Product, Business and Technology Insights, and global marketing partners to continually align marketing activities and priorities.
- Lead global demand generation strategy for Gartner for Technical Professionals (GTP), driving alignment across specialist sales, NCVI partners, and regional marketing teams.
- Demonstrate operational excellence by presenting plans and forecasts and delivering clear, concise performance reviews and actionable insights that optimize marketing impact.
- Develop KPIs, goals, and targets for functions supporting the solution business.
- Develop test plans to optimize and innovate marketing programs.
- Foster a high-performing, collaborative team culture while effectively prioritizing competing business needs in a fast-paced environment.
- Coordinate activities and plans with Experiential Events Marketing, Conferences Marketing and Global Marketing campaigns.
What You Will Need:
- Bachelor’s degree in business or marketing.
- 10+ years’ direct experience in related role for the public sector.
- 5+ years managing a team.
- Ability to effectively present information and respond to questions from senior management, managers, clients, and customers.
- Demonstrated success influencing senior executive stakeholders and driving measurable pipeline and revenue outcomes through integrated B2G/B2B marketing programs.
- Experience partnering with enterprise sales leadership and operating effectively in highly matrixed, global organizations.
- Strong executive presence and proven ability to influence senior business leaders and drive alignment without direct authority
- Proven success managing projects with shared service organizations.
- Strong analytical skills and data-driven mindset.
- Excellent communication and collaboration skills.
- Entrepreneurial mindset with a proven ability to identify innovative growth and market positioning opportunities.
- Continuous-improvement mindset with strong execution focus and accountability.
Req ID #112187
Who are we?
At Gartner, Inc. (NYSE:IT), we guide the leaders who shape the world.
Our mission relies on expert analysis and bold ideas to deliver actionable, objective business and technology insights, helping enterprise leaders and their teams succeed with their mission-critical priorities.
Since our founding in 1979, we’ve grown to 20,000 associates globally who support over 13,000 client enterprises in ~90 countries and territories. We do important, interesting and substantive work that matters. That’s why we hire associates with the intellectual curiosity, energy and drive to want to make a difference. The bar is unapologetically high. So is the impact you can have here.
What makes Gartner a great place to work?
Our vast, virtually untapped market potential offers limitless opportunities – opportunities that may not even exist right now – for you to grow professionally and flourish personally. How far you go is driven by your passion and performance.
We hire remarkable people who collaborate and win as a team. Together, our singular, unifying goal is to deliver results for our clients.
Our teams are inclusive and composed of individuals from different geographies, cultures, religions, ethnicities, races, genders, sexual orientations, abilities and generations.
We invest in great leaders who bring out the best in you and the company, enabling us to multiply our impact and results. This is why, year after year, we are recognized worldwide as a great place to work.
Gartner is the world authority on AI
At Gartner, you’ll join a company at the very center of the AI revolution. Gartner has proactive, objective guidance throughout clients’ AI journeys. We set the standard for how organizations leverage artificial intelligence to drive meaningful impact. You’ll have access to unmatched resources, expertise, and technology, and play a key role in helping Gartner and our clients innovate and grow as we leverage AI to transform business and technology landscapes.
It’s an exciting time to be at Gartner, with limitless opportunities to make a real impact, grow your skills, and build a lasting, meaningful career in a field that’s reshaping the way we operate. If you’re passionate about AI and want to be part of a team that’s guiding the leaders who shape the world, Gartner is the place for you.
What do we offer?
Gartner offers world-class benefits, highly competitive compensation and disproportionate rewards for top performers.
In our hybrid work environment, we provide the flexibility and support for you to thrive — working virtually when it's productive to do so and getting together with colleagues in a vibrant community that is purposeful, engaging and inspiring.
Ready to grow your career with Gartner? Join us.
Gartner believes in fair and equitable pay. A reasonable estimate of the base salary range for this role is 120,000 USD - 167,000 USD. Please note that actual salaries may vary within the range, or be above or below the range, based on factors including, but not limited to, education, training, experience, professional achievement, business need, and location. In addition to base salary, employees will participate in either an annual bonus plan based on company and individual performance, or a role-based, uncapped sales incentive plan. Our talent acquisition team will provide the specific opportunity on our bonus or incentive programs to eligible candidates. We also offer market leading benefit programs including generous PTO, a 401k match up to $7,200 per year, the opportunity to purchase company stock at a discount, and more.
The policy of Gartner is to provide equal employment opportunities to all applicants and employees without regard to race, color, creed, religion, sex, sexual orientation, gender identity, marital status, citizenship status, age, national origin, ancestry, disability, veteran status, or any other legally protected status and to seek to advance the principles of equal employment opportunity.
Gartner is committed to being an Equal Opportunity Employer and offers opportunities to all job seekers, including job seekers with disabilities. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access the Company’s career webpage as a result of your disability. You may request reasonable accommodations by calling Human Resources at +1 (203) 964-0096 or by sending an email to ApplicantAccommodations@gartner.com.
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