Senior Lifecycle Marketing Manager
Senior Email Marketing role at Gamma. San Francisco · full-time · $150,000–$195,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- Own the full user journey from first touch through becoming a power user, across email, in-app, and push
- Build advanced automation flows in customer.io and run disciplined A/B tests on message, timing, and structure
- Lift activation, speed up time-to-value, and improve conversion at points like onboarding, first creation, and free-to-paid
- Reshape campaigns for markets abroad, accounting for culture, time zones, and local habits
- Team up with product, marketing, and customer experience to line up launches and fold in user feedback
What you bring
- Between five and eight years in marketing, with three or more spent on email, automation, and multi-channel lifecycle work
- Deep, hands-on command of customer.io running complex lifecycle programs
- Comfort marketing to both consumers and businesses, including international, multi-market audiences
- Analytics fluency, dashboard-building, and real rigor in experiment design and statistical significance
- Strong copywriting that stays on brand and moves people to act
Who this fits
This suits a senior lifecycle marketer who is equally at home in data and in copy, and who has run programs across both consumer and business audiences internationally. Localization, PLG, or SQL experience is a bonus rather than a gate. Note the strong in-office culture: the team works in person four to five days a week in San Francisco, with some work-from-home flexibility. Pay runs from $150K to $195K plus benefits and equity, spanning several internal levels.
From the employer
About the role
You'll own the user journey from first touch to power user, designing and optimizing email campaigns, in-product messaging, and cross-channel experiences that activate new users, drive engagement, and convert casual users into Weekly Active Creators. This means building sophisticated automation flows in customer.io, running rigorous A/B tests, and creating campaigns that balance automation with authenticity across cultures and continents.
As Senior Lifecycle Marketing Manager, you'll optimize key conversion points including onboarding completion, first meaningful creation, and free-to-paid conversion. You'll develop re-engagement campaigns for dormant users, create nurture sequences tailored to different personas, and adapt campaigns for international markets with diverse user needs. You'll partner with Marketing, Product, and Customer Experience to coordinate feature launches, incorporate user feedback, and improve the full experience.
Our team has a strong in-office culture and works in person 4–5 days per week in San Francisco. We love working together to stay creative and connected, with flexibility to work from home when focus matters most.
What you'll do
Design and execute lifecycle marketing campaigns across email, in-app, and push notifications, building sophisticated automation flows in customer.io
Optimize key conversion points including onboarding completion, first meaningful creation, free-to-paid conversion, and Weekly Active Creator status
Run rigorous A/B tests on messaging, timing, and campaign structure, analyzing performance and user behavior data to inform strategy
Increase user activation rates, improve conversion at critical funnel stages, and reduce time-to-value through optimized onboarding flows
Adapt campaigns for international markets, considering cultural nuances, time zones, and local behaviors
Partner with Marketing, Product, and Customer Experience to align lifecycle campaigns with brand voice, coordinate feature launches, and incorporate user feedback
What you'll bring
5–8 years of marketing experience with 3+ years building email campaigns, automation flows, and multi-channel lifecycle programs
Customer.io expertise with experience building and managing complex lifecycle campaigns and deep knowledge of the platform
B2C and B2B fluency with an understanding of how to market to both individual consumers and business customers, including experience managing campaigns for international, multi-market user bases
Data-driven mindset with comfort using analytics tools and building dashboards, paired with experimental rigor in designing A/B tests and understanding statistical significance
Excellent writing skills with the ability to craft compelling, on-brand copy that drives action
Experience with internationalization and localization programs, familiarity with PLG strategies and metrics, or SQL and data analysis skills (Nice to have)
Compensation range:
The base salary for this full-time position, which spans multiple internal levels depending on qualifications, ranges between $150K - $195K plus benefits & equity.
Final offer amounts are determined by multiple factors, including but not limited to experience and expertise in the requirements listed above.
If you're interested in this role but you don't meet every requirement, we encourage you to apply anyway! We're always excited about meeting great people.