Performance Marketing Executive
At a glance
Mid-level Performance Marketing role at Game District. Lahore · full-time.
Pay not stated Performance Marketing salary
growthroles summary, based on the employer's posting.
What you'll do
- Run day-to-day paid user acquisition campaigns, adjusting budgets, bids and targeting across advertising platforms
- Track spend, CPI, ROAS, CTR, CVR, retention and LTV to spot ways to improve acquisition efficiency and returns
- Review ad results with the creative team, then plan tests across ads, campaigns and audiences
- Research competitors, markets and ad creatives to find new acquisition opportunities and emerging trends
- Build campaign reports and dashboards with recommendations, coordinating plans with marketing, creative, product and game teams
What you bring
- You have two to three years in user acquisition, performance marketing or a related role, ideally in mobile apps or gaming
- You’ve managed paid acquisition campaigns hands-on and understand mobile ad networks and core user acquisition metrics
- You have experience with campaign budgets, bids, targeting, optimization, testing and creative analysis
- You hold a degree in marketing, business, analytics or a related field, and can report campaign results using Excel or Google Sheets
Who this fits
This suits someone with mid-level experience who enjoys using campaign data and creative tests to improve mobile game acquisition. The role is full-time and on-site in Gulberg 3, Lahore.
From the employer
Experience: 2–3 Years
Location: Gulberg 3, Lahore
Work Mode: On-site | Full-time
About the Role
We are looking for a driven and analytical Performance Marketing Executive to drive the growth of our mobile games portfolio. The ideal candidate will be responsible for managing, optimizing, and analyzing paid user acquisition campaigns across multiple advertising platforms while identifying opportunities to improve acquisition efficiency, creative performance, and overall campaign ROI.
Key Responsibilities
Manage and optimize daily User Acquisition (UA) campaigns across platforms such as Google Ads, Mintegral, AppLovin, and other paid channels.
Monitor and analyze key performance metrics including Spend, CPI, ROAS, CTR, CVR, Retention, and LTV to evaluate campaign performance.
Handle campaign setup, budget allocation, bid adjustments, targeting, and ongoing optimization.
Analyze campaign performance and proactively identify opportunities to improve user acquisition efficiency, scalability, and ROI.
Monitor ad creative performance and identify winning, underperforming, and high-potential creatives.
Work closely with the Creative Team to define and communicate creative requirements based on campaign performance and user insights.
Plan and execute A/B tests across creatives, campaigns, audiences, and other campaign variables.
Analyze testing results and implement learnings to improve campaign performance.
Conduct competitor, market, and ad creative research to identify emerging trends and new user acquisition opportunities.
Prepare and maintain regular campaign performance reports and dashboards, providing actionable insights and recommendations.
Collaborate with Marketing, Creative, Product, and Game Teams to align UA strategies with game growth objectives.
Stay updated on mobile advertising trends, ad networks, campaign strategies, and industry best practices.
Requirements
Bachelor's degree in Marketing, Business, Analytics, or a related field.
2–3 years of experience in User Acquisition, Performance Marketing, Digital Marketing, or a related role, preferably within mobile apps or gaming.
Hands-on experience managing and optimizing paid user acquisition campaigns.
Strong understanding of mobile advertising platforms such as Google Ads, AppLovin, Mintegral, or similar ad networks.
Strong understanding of performance metrics including CPI, ROAS, CTR, CVR, Retention, LTV, and related UA metrics.
Experience with campaign budgeting, bid management, targeting, optimization, and performance analysis.
Experience with A/B testing and creative performance analysis.
Strong analytical and problem-solving skills with the ability to turn data into actionable insights.
Good command of Excel/Google Sheets and campaign reporting.
Strong attention to detail and ability to manage multiple campaigns and priorities.
Good communication and cross-functional collaboration skills.
Experience or strong interest in mobile games and the gaming industry is a plus.
Skills & Tools
Skills: User Acquisition, Performance Marketing, Campaign Management, Campaign Optimization, Data Analysis, A/B Testing, Creative Analysis, Budget Management, Market Research & Reporting
Tools/Platforms: Google Ads, AppLovin, Mintegral, Excel/Google Sheets & Mobile Ad Networks
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