Channel Marketing Manager
At a glance
Manager-level Affiliate Marketing role at Gafsgi. Parsippany · full-time · $120,000–$165,000 base.
growthroles summary, based on the employer's posting.
What you'll do
- Develop customer marketing programs with the VP of Retail Marketing and colleagues across the marketing team
- Plan annual marketing commercialization with customers and secure their support for initiatives tied to growth
- Coordinate customer programs from setup through delivery, using internal teams and outside partners
- Build ties with account merchandising and marketing contacts, then work with sales to surface selling opportunities
- Run budgets, prepare for retail events, and track shopper behavior, industry trends and emerging technology
What you bring
- You hold a bachelor’s degree and have at least five years in customer marketing with retail experience
- You bring advanced project and time management, presentation skills, and experience working across functions
- You have intermediate retail marketing and sales experience, plus working knowledge of Google Workspace
Who this fits
This role suits a customer marketer who can manage several accounts, coordinate many products and timelines, and communicate with senior customer and company leaders. The job is based in Parsippany, with in-office work Monday through Thursday and remote work optional on Friday. Expect travel of about a quarter to just under a third of your time. U.S. applicants must be able to work without employer-sponsored visa support.
From the employer
At GAF, we cover more than buildings. We cover each other. No matter what role, tenure, or track, under this roof you are empowered to be there for your teammates, your customers, and especially your community. Under this roof, we don’t back down from hard work– we support one another in pursuit of something bigger. We define the future while leading the present. And under this roof, we own our opportunities. Becoming the market leader only happens when everyone feels they have the opportunity, and the support, to thrive. We are GAF. And under this roof, we protect what matters most.
Job Summary
The Channel Marketing Manager is responsible for supporting Multiple large accounts (examples include Big Box Retailers, Distributors and/or lumberyards) which would be more accounts that the Manager Role. (This role is also responsible for approximately 2X the company revenue compared with the manager role.)
As such, the Manager must bring strong relationships with Accounts, networking with a variety of stakeholders, and displaying frontline sales skills, as well as cross-functional collaborative working. The Manager represents and acts for some of GAF's most important customers from a marketing perspective and success requires communicating customer needs, developing programs that address these needs in a way that draws on expertise from across the marketing function and beyond as a thought partner with a variety of marketing disciplines. The Manager must also look outwards, keeping abreast of trends in the industry including digital advancements throughout the customer experience. Hence, as well as executing on requests, the Channel Marketing Manager should have the ability to conceive and advocate for their own ideas and suggestions.
Given the breadth of activities, the role requires management of many different products and timelines, requiring strong project management. The role also requires much interface with senior GAF management and customer management, requiring good upward management skills and communication ability.
Essential Duties
- The Manager Channel Marketing will be responsible for identifying and developing new marketing programs in collaboration with the VP Retail Marketing and a variety of colleagues in the marketing function. Lead Annual Process from Planning and Marketing Commercialization with Customer Base including selling in strategic marketing initiatives to drive growth.
- Project manage and oversee execution of customer marketing programs, including programs conceived by GAF and programs and requests initiated by the customer working with both internal and external resources.
- Build and maintain relationships with merchandising and marketing contacts at assigned accounts to understand needs and context, including working closely with colleagues in sales.
- Partners directly with sales leadership to identify short and long term selling opportunities.
- Prepare for and support retail marketing events including supplier reviews, selected store events, other major customer meetings and activities.
- Lead and Manage budgeting process and planning.
- Conduct Market research where needed and stay on top of the latest shopper behaviors, trends and emerging technologies in the marketplace.
Qualifications Required
- Bachelor’s Degree required
- Master’s degree MBA preferred
- 5+ years’ experience in customer marketing with retail experience
- This position is based in our Parsippany, NJ corporate headquarters which currently operates on a hybrid in-office schedule. Though employees are welcome to work in our office on Friday, this position must be performed in-office on Monday through Thursday, with the option to work remotely from the employee's home office on Friday
General Knowledge, Skills and Abilities
- Project management (Advanced)
- Time management (Advanced)
- Presentation and communication skills (Advanced)
- Cross functional working (Advanced)
- Marketing program development (intermediate)
- Financial Acumen (intermediate)
Technical Knowledge, Skills and Abilities
- Retail marketing (intermediate)
- Sales experience (intermediate)
- Working knowledge of Google Workspace (Gmail, Docs, Sheets, Slides, Drive, and Meet)
Travel Requirements: 25-30%
How We Protect What Matters Most:
1. We offer a wide range of health insurance options that include medical, dental, and vision for you and your family. 2. Our Family-Building benefits support the many different journeys to fertility and parenthood. 3. Our robust 401K plan includes an employer match contribution with your pre-tax and/or Roth contributions. 4. Other exciting programs and perks are available to help employees achieve work-life balance, including (but not limited to) a wellness program, free financial coaching, a referral program, and product rebates when purchased for an employee’s primary residence. 5. Professional growth and development are very important to us! We offer internal training programs and courses, as well as a generous tuition reimbursement program. 6. We're committed to fostering a culture that reflects our values to connect, empower, evolve, and inspire. We offer many opportunities for employees to connect with one another, including through our Employee Resource Groups who focus on education and allyship for all of our employees.GAF complies with federal, state, and local disability laws and makes reasonable accommodations for applicants and employees with disabilities. If a reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact HR Services at 833-HR-XPERT.
We believe our employees are our greatest resource. We offer competitive salary, benefits, 401k, and vacation packages for all full time permanent positions. We are proud to be an equal opportunity workplace. We are committed to equal employment opportunity on the basis of each candidate's qualifications, experience, and merit, without regard to race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. If you have a disability or special need that requires accommodation, please let us know. If applying for positions in the U.S., must be eligible to work in the U.S. without need for employer sponsored visa (work permit).Not this one either?
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