Head of Marketing

Fulcrum wearefulcrum.com Open · verified Aug 17, 2026

Sydney Full-time Director Marketing Leadership

Leadership Marketing Leadership role at Fulcrum. Sydney · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Own the marketing strategy and budget for the flagship consumer destination
Set the yearly campaign plan, organise resources and keep delivery on track
Lead social, media and corporate messaging while shaping the group’s voice
Create partnerships and activations that increase revenue and visibility
Build reporting, lead the team and oversee agencies and marketing for new projects

What you bring

At least ten years in marketing, including experience managing teams
Consumer-sector experience across apparel, fashion retail or major brands
Experience setting corporate expectations for promotion, public relations and communications
Strong capability in performance marketing, budget management and return-on-investment reporting
Commercial leadership skills, with confidence building senior relationships and negotiating brand partnerships

Who this fits

You’ll suit this role if you can combine long-range marketing strategy with hands-on delivery, budget ownership, data-led decisions and corporate communications. You’ll lead an internal team and external agencies, work with senior stakeholders and represent the group in important meetings. The role is based in Sydney, Australia and covers a flagship consumer destination plus future developments, sales and leasing projects.

From the employer

We’re partnering with a privately owned Australian investment group that’s entering an exciting new stage of growth. With a portfolio of well-known fashion destinations, the business is investing in stronger brand consistency, sharper marketing capability and clear communications leadership.

In this newly created role, you’ll take full ownership of the marketing and communications strategy, bringing together structure, creativity, and a focus on business goals. You’ll help shape the brand story, guide the timing of campaigns, and support ideas that drive commercial success.

What you’ll do:

Develop and deliver the marketing strategy and budget for their flagship consumer destination.
Plan the annual calendar, secure resources and keep everything running smoothly.
Shape their voice across social channels, media and company communications.
Build brand partnerships and activations that drive revenue and visibility.
Set up clear reporting and tracking to measure what’s working and where we can improve.
Represent the group in key meetings with external stakeholders.
Lead and mentor the internal team while managing external agencies.
Oversee marketing for upcoming developments, sales and leasing projects.

What you’ll bring:

10+ years’ marketing experience, including time leading teams.
A background in consumer environments such as apparel, fashion retail or major brands.
Experience setting and improving corporate standards for promotion, PR and communications.
Strong understanding of performance marketing, budgeting and measuring ROI.
A practical, commercial mindset with the ability to lead across multiple functions.
Confidence in building senior relationships and negotiating brand partnerships.

Who you are:

You enjoy bringing structure to busy environments and feel comfortable managing budgets, setting priorities, and supporting initiatives that aim to deliver meaningful results.

You lead with thoughtfulness and communicate clearly, able to step into a senior voice on PR and communications when needed. You think strategically but also care deeply about seeing ideas through to successful execution and take pride in delivering work with excellence.

Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other folks in minority groups tend to only apply when they check every box. So if you think you have what it takes, but don't necessarily meet every single point above, please still get in touch. We'd love to have a chat and see if you could be a great fit.

Why you’ll love working here:

A chance to build the marketing function from the ground up and make it your own.
A key role in shaping a high-growth private group with strong financial backing.
The opportunity to make a visible impact, supported by an engaged executive team.
A collaborative culture where your ideas and voice are valued.

This role is for you if:

You’re an organiser who enjoys managing complex planning, budgets and timelines.
You’re motivated by both driving retail performance and building corporate reputation.
You want full ownership of strategy, PR and implementation.
You’re confident in managing the marketing budget, including capital investments.

This role might not be for you if:

You prefer creating visual assets over leading strategy and performance.
You’re more comfortable responding to immediate needs than driving longer-term strategic plans.
You’re not comfortable with data, metrics, and reporting on ROI.

Why this role?

You’ll be joining a strong, forward-looking group at an exciting turning point where your leadership can make a real, visible difference. It’s a rare opportunity to lead commercial performance for a major consumer destination while shaping the brand story for the entire group.