Senior Integrated Marketing Expert
At a glance
Senior General Marketing role at Fuku. Singapore · full-time.
Pay not stated General Marketing salary
growthroles summary, based on the employer's posting.
What you'll do
- Build the annual marketing calendar and shape promotion plans for products
- Take complex campaigns from initial strategy through delivery, coordinating teams across functions
- Plan global campaigns around major milestones and industry conferences, then oversee execution
- Combine paid traffic, influencer partnerships and organic content into tailored marketing plans
- Create a system to assess marketing results and use data to improve strategy and return on investment
What you bring
- You have at least seven years in marketing, brand or digital roles, including ownership of large, complex, high-budget projects
- You communicate and write business copy fluently in both Chinese and English
- You have led a team of at least three and can coordinate colleagues and outside resources
Who this fits
This senior role suits a marketer who has managed substantial campaigns and teams, and can work across strategy, execution and measurement. The role is listed as onsite in Singapore, while the posting also names Shenzhen as a negotiable work location.
From the employer
About the Role
We are representing a leading financial exchange with 16 years of history, focused on global markets (excluding Mainland China and the US). As the senior Integrated Marketing expert, you will be responsible for developing and executing integrated marketing strategies for global markets. Leveraging deep industry insight and data analysis, you will lead a cross-functional marketing team and employ innovative marketing methods to drive brand influence, user growth, and business results.
Key Responsibilities
- Strategic Planning:
- Develop the full-year marketing calendar and product promotion strategy.
- Participate in the development of the department’s annual marketing strategy.
- End-to-End Project Management:
- Lead complex cross-functional projects from strategy formulation through execution.
- Global Campaigns:
- Oversee the planning and execution of global campaigns, including major milestone activities such as exchange anniversaries and key industry conferences.
- Integrated Marketing Plans:
- Develop customized integrated marketing plans that combine paid traffic, influencer/KOL resources, and organic content.
- Data-Driven Marketing:
- Build a scientific marketing effectiveness evaluation system.
- Use data analysis to continuously optimize marketing strategy and ROI.
Qualifications & Requirements
- Bachelor’s degree or above in marketing, advertising, media, economics/finance, or related fields preferred.
- 7+ years of experience in marketing, brand marketing, or digital marketing, including managing large, complex, high-budget marketing projects.
- Fluency in Chinese and English is required for business communication, copywriting, and coordination with internal and external stakeholders.
- Excellent cross-team communication and coordination skills.
- Experience managing a team of 3 or more, with demonstrated leadership and the ability to mobilize internal and external resources.
- Preferred experience in integrated marketing at a major internet company or internationally renowned brand, or marketing experience in fintech, digital assets, or cross-border internet products.
- Bonus qualifications include familiarity with AI marketing tools (e.g., generative AI content creation), in-depth knowledge of blockchain technology and digital asset products, successful cross-border marketing cases, and media or KOL/influencer resources.
What We Offer
- Competitive salary, plus a year-end bonus incentive and a comprehensive benefits package.
- Opportunity to create marketing events with global influence and lead the integrated marketing team, reporting directly to the Head of Brand.
- Flexible work location: Shenzhen (Nanshan District) or Singapore, negotiable depending on the candidate.
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