Assistant Campaign Manager
At a glance
Manager-level Campaign Management role at Fuku. Kuala Lumpur · full-time.
Pay not stated Campaign Manager salary
growthroles summary, based on the employer's posting.
What you'll do
- Run digital promotions in overseas markets from planning and QA through launch, optimisation and post-campaign review
- Build campaigns across app, web, CRM and social to bring in users, activate them and convert funded accounts
- Coordinate with Product, Compliance, Tech and regional teams to launch promotions on time and meet local rules
- Set up bonuses, credits, cashback and referral offers, then track deposits, funded accounts and trading volume
- Use audience behaviour, trading patterns and A/B tests to refine messaging, improve returns and curb promotion abuse
What you bring
- At least five years in user growth, campaign management or digital marketing, with ownership across the campaign lifecycle
- Professional English and Mandarin for regular coordination with regional management and stakeholders
- Knowledge of trading products, client segments and financial regulation across APAC markets
- Strong Excel and Microsoft Office skills, plus careful data handling and cross-team project coordination
Who this fits
This role suits a hands-on campaign manager who can balance growth targets with promotion controls and work across multiple markets. It is based onsite in Kuala Lumpur. Mandarin and English are required; Bahasa Malaysia is an advantage.
From the employer
About the Role
Join our Promotions team as an Assistant Campaign Manager to own the end-to-end lifecycle of marketing promotions — from initial planning and execution to tracking, optimisation, and post-campaign analysis. You will be responsible for leading digital campaigns for priority overseas markets, designing integrated strategies that span acquisition, activation, and retention to drive growth for our trading products. This role requires a strategic marketer who can manage opt-in application flows, partner closely with cross-functional teams including Mandarin-speaking regional management, and ensure every promotion launches smoothly and delivers measurable impact.
Key Responsibilities
- End-to-End Campaign Management: Lead the full lifecycle of digital campaigns for priority overseas markets, including cold-start and conversion-focused initiatives, from planning and QA through to launch, optimisation, and post-campaign review
- Full-Funnel Strategy: Design integrated, multi-channel campaign strategies across App, Web, CRM, and Social that drive acquisition, activation, and funded-account conversion
- Cross-Functional Coordination: Partner with Product, Compliance, Tech, and Regional teams to ensure all promotional rollouts are timely, compliant, and aligned with regional regulatory requirements
- Promotion Mechanics & Budgeting: Own the implementation of tailored promotional mechanics and incentive structures including bonuses, credits, cashback, and referral programmes
- Performance Tracking & KPIs: Track and report campaign performance against core KPIs including First-Time Deposits, Funded Accounts, and Notional Volume, using data to inform ongoing optimisation
- Audience Segmentation & Optimisation: Analyse user behaviour and trading patterns to segment audiences, tailor messaging, and apply A/B testing to improve campaign ROI
- Fraud Prevention: Design and enforce anti-gaming and fraud prevention measures to detect bonus abuse or wash trading, coordinating rapid mitigation with Compliance and Tech teams
- Risk Monitoring: Establish and maintain risk monitoring frameworks to ensure promotional benefits are accessed only by legitimate, eligible users
What We’re Looking For
- 5+ years of experience in user growth, campaign management, or digital marketing, with end-to-end ownership from planning through to post-campaign analysis
- Strong understanding of trading products, client segmentation across leads, active traders, and high-volume clients, and financial regulatory considerations across APAC markets
- Professional proficiency in English and Mandarin is required as the role involves regular coordination with Mandarin-speaking regional management and stakeholders across multiple markets; Proficiency in Bahasa Malaysia is an advantage
- Proven stakeholder management and cross-functional communication skills, with the ability to drive projects across Product, Tech, Compliance, and Regional teams
- Solid project management capabilities with the ability to prioritise effectively and deliver results in a fast-paced, multi-market environment
- Strong analytical thinking with high attention to detail and data accuracy, including proficiency in Microsoft Excel and the broader Microsoft Office suite
- Creative problem-solver who balances strategic thinking with the operational rigour needed to design promotional mechanics and risk frameworks
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