Growth Marketing Manager
Mid-level Growth Marketing role at FSAStore.com. United States · $95,000–$125,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- Build the growth engine for Patiently, a brand-new telehealth business, as its first growth hire
- Run paid acquisition end to end on Meta and Google, from campaign setup through daily tuning
- Lift conversion across the whole funnel with landing pages, A/B tests and CMS builds
- Set up reporting across every paid channel and turn the numbers into decisions leadership can act on
- Own the experimentation roadmap, from forming hypotheses to scaling what wins
What you bring
- Four or more years in performance marketing, digital media or growth
- Hands-on depth in two or more channels among paid search, paid social, YouTube, CTV, affiliate or influencer
- A working grasp of LTV:CAC, incrementality and attribution you apply in daily execution
- Sharp analytics chops with Google Analytics and Excel, translating data into choices
- Ability to explain complex performance data to non-technical people clearly
Who this fits
This suits a hands-on individual contributor who wants full ownership of growth for an early-stage brand, not a manager overseeing a team. You need to be comfortable with shifting objectives, new launches and moving KPIs. The role is fully remote within the United States but requires working EST hours. Building landing pages and working in a CMS is a plus rather than a hard gate.
From the employer
About the Role
We're looking for a Growth Marketing Manager to own and scale full-funnel growth strategy across Patiently, our new telehealth brand helping people access FSA-eligible weight loss and wellness care. This is a high-impact individual contributor role where you'll be hands-on in the channels, close to the data, and directly tied to revenue outcomes.
You'll lead paid media execution while partnering cross-functionally with marketing, product, and business owners to drive new customer acquisition and expansion. As an early and critical hire on the Patiently team, you'll have real ownership over how we grow this business from the ground up.
Specific responsibilities
- Serve as the first growth hire on the Patiently telehealth team — setting the foundation for how we acquire, convert, and retain customers across a brand being built in real time
- Own paid acquisition strategy and hands-on execution across Meta and Google, from campaign architecture through daily optimization
- Drive conversion rate optimization across the full funnel, from ad click to purchase — including landing page creation, A/B testing, and CMS-based builds when needed
- Build and maintain reporting frameworks across all paid channels, translating performance data into clear, actionable insights for leadership
- Lead the experimentation roadmap, including hypothesis generation, test design, result interpretation, and scaling what works
- Develop growth marketing plans that ladder up to revenue objectives and broader organizational goals, with the flexibility to shift focus across paid, organic, lifecycle, or other growth levers depending on where the biggest opportunity is
- Track and report on lead conversion metrics, channel efficiency, and incrementality to inform budget and strategy decisions
What You Bring
- Minimum of 4+ years of experience in performance marketing, digital media, or growth
- Deep hands-on expertise across two or more channels, including Paid Search, Paid Social, YouTube, CTV, Affiliate, or Influencer Marketing
- Fluency in performance marketing fundamentals — LTV:CAC efficiency, incrementality, attribution, and marginal return dynamics — and the ability to apply them in day-to-day execution
- Comfort with ambiguity, whether that's shifting business objectives, new product launches, or evolving KPIs
- Strong analytical skills, including experience with Google Analytics and Excel, and the ability to translate data into decisions rather than just reports
- Experience with CRO, landing page development, or CMS platforms is a plus — we want someone who can build, not just brief
- Clear communicator who can present complex performance data to non-technical stakeholders without losing the "so what"
- Self-directed and highly organized, with a track record of operating effectively in fast-paced, remote environments
Note for Current Employees:
Please use the internal job board in Greenhouse to apply. Applications submitted through this external link will not be tagged as internal.
Compensation, Benefits, & Additional Details:
Health-E Commerce's compensation philosophy is grounded in market data and internal equity to ensure fairness and consistency across the team. Individuals new to the company should generally expect offers to fall between the entry point and midpoint of the salary range. Our goal is to provide an offer that supports growth potential within the role and allows for future salary progression.
- Compensation: $95,000 - $125,000
- Discretionary Annual Bonus Eligibility: Up to 15%
- Medical, Dental, Vision, and 401K with a company match
- Dependent Care, FSA & HSA accounts
- Paid Parental & Bonding Leave
- Flexible PTO & office closure on all major holidays
- Monthly wellness & internet reimbursements
- Professional development including certification support & leadership coaching
- Mental Health resources
- 100% remote within the United States
- Must be able to work EST hours