Trade Marketing Manager (m / w / d) (fixed-term)
At a glance
Mid-level Trade Marketing role at Freudenberg. Weinheim · full-time.
Pay not stated Trade Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Turn customer KPIs and analytics into assortment, pricing, promotion, and merchandising actions
- Run shopper programs through e-commerce, loyalty, apps, email, and store activations
- Evaluate market, customer, product, sales, and trade investment results to improve growth and returns
- Advance category, shelf, and planogram work to improve visibility, navigation, and shelf productivity
- Create customer selling stories and guide line reviews with cross-functional partners
What you bring
- A business, marketing, sales, or related bachelor’s degree plus at least three years in relevant commercial work
- Business fluency in both German and English
- Shopper insight and syndicated data experience, including Nielsen or IRI, with advanced Excel capability
- Knowledge of retail customers, shopper behavior, and commercial processes, supported by strong analytical judgment
- Strong project leadership, communication, presentation, negotiation, and stakeholder-influence skills
Who this fits
You’ll suit work that combines shopper insight, commercial analysis, retail execution, and cross-functional influence. The role is based in Weinheim, Germany, and is offered on a fixed-term, full-time basis. You’ll work across matrix and multifunctional teams while handling multiple priorities.
From the employer
Working at Freudenberg: We will wow your world!
Responsibilities:
Develop and execute data-driven trade marketing strategies by translating customer KPIs and analytics into effective assortment, pricing, promotion, and merchandising recommendations across online and offline channels.
Lead shopper marketing programs across customer touchpoints, including e-commerce platforms, loyalty programs, apps, email marketing, and in-store activations, to drive engagement and conversion.
Analyze market, customer, product, sales, and trade investment performance to identify growth opportunities, optimize promotional effectiveness, and maximize ROI and budget efficiency.
Drive Category Management, Shelf Management, and Planogram initiatives to enhance product visibility, shopper navigation, merchandising excellence, and shelf productivity.
Develop compelling customer selling stories and lead line review processes, partnering cross-functionally to accelerate sales growth, brand awareness, product trial, and customer engagement.
Qualifications:
Bachelor’s degree in Business Administration, Marketing, Sales, or a related field, combined with at least 3 years of experience in Trade Marketing, Shopper Marketing, Category Management, or Sales, preferably within the FMCG/CPG industry.
Business fluency in German and English
Strong analytical and data-driven mindset with experience leveraging shopper insights and syndicated data sources (e.g., Nielsen, IRI), as well as advanced Excel skills to support business recommendations and decision-making.
Solid understanding of retail customers, shopper behavior, and commercial processes, with a customer-centric approach and the ability to translate insights into actionable growth opportunities.
Excellent project management, communication, presentation, and negotiation skills, with the ability to manage multiple priorities and influence stakeholders effectively.
Collaborative leader and team player, experienced in building strong cross-functional relationships and working successfully within matrix organizations and multifunctional teams.
The Freudenberg Group is an equal opportunity employer that is committed to diversity and inclusion. Employment opportunities are available to all applicants and associates without regard to race, color, religion, creed, gender (including pregnancy, childbirth, breastfeeding, or related medical conditions), gender identity or expression, national origin, ancestry, age, mental or physical disability, genetic information, marital status, familial status, sexual orientation, protected military or veteran status, or any other characteristic protected by applicable law.
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