(Senior) Marketing Analyst (m / f / d) - Hamburg

FREENOW Open · verified Aug 17, 2026

Hamburg Berlin Senior Marketing Analytics

Senior Marketing Analytics role at FREENOW. Hamburg.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Advise CRM teams with detailed analysis, issue-solving, and recommendations for customer lifecycle improvements
Study customer data for trends, churn signals, engagement opportunities, and more relevant segmentation
Help design, test, and launch AI projects and automated workflows for personalized customer journeys
Build dashboards and explain marketing metrics across campaigns and multi-channel automations
Improve analytics processes by monitoring data quality, sources, and available tools

What you bring

A strong degree in business, computer science, psychology, or a mathematically, statistically, or scientifically focused field
The ability to query databases independently using SQL, R, Python, or similar tools
Experience using data visualization and BI tools such as Tableau to explain findings and influence decisions
Hands-on CRM, lifecycle marketing, or customer insights experience supporting targeted, multi-channel campaigns
Clear communication skills in addition to strong analytical ability and English proficiency

Who this fits

You’ll suit this role if you can turn customer data into CRM and lifecycle marketing decisions. The role is based in Hamburg, Berlin, or Barcelona and requires excellent written and spoken English. You’ll work with stakeholders across Europe on analytics, marketing technology, and customer retention.

From the employer

Location: Come and join us in Hamburg, Berlin or Barcelona!

As a (Senior) Marketing Analyst at Freenow you will become a key expert on customer data and retention mechanics. Working within the marketing data team, you will be responsible for developing, analyzing, and optimizing Freenow’s CRM and lifecycle marketing activities across Europe.

YOUR DAILY ADVENTURES WILL INCLUDE:

You actively support and consult the CRM department with deep-dive analyses, troubleshooting, and actionable recommendations to optimize our end-to-end customer lifecycle strategy.
You analyse customer data to identify trends, patterns, churn risks and opportunities for enhancing engagement, while also developing advanced customer segmentations to tailor marketing efforts and improve personalization
You contribute to the implementation of next generation marketing tech, helping to design, test, and deploy AI driven projects and agentic workflows that automate and scale hyper personalized customer journeys.
You help stakeholders track and understand all relevant marketing metrics, while building dashboards to evaluate the performance of campaigns and complex multi channel automations.
You keep a constant and proactive eye out for potential improvements in analytics processes, data quality and data sources/tools.

TO BE SUCCESSFUL IN THIS ROLE:

Very good degree in business studies, computer science, psychology or another subject with a significant mathematical, statistical or scientific focus
An analytical mindset and the ability to handle database queries yourself (i.e. in SQL, R, Python, etc.)
You understand how to engage and influence decision makers through data visualisation & storytelling using BI tools like Tableau
Solid experience working specifically with CRM, Lifecycle Marketing or Customer Insights, supporting targeted campaigns across multiple channels.
A plus, not a must - Hands on experience with predictive modeling (e.g., churn prediction, LTV forecasting, or propensity modeling) to fuel advanced segmentations.
Strong communication and interpersonal skills as well as excellent written and spoken English

BENEFITS & PERKS IN A NUTSHELL:

Flexible working arrangements

LinkedIn Learning

Sabbatical & special leave policies

WeRoad partnership

Birthday, 24th + 31st December off

Short term EU work policy

Mobility Credit

Health Insurance

Employee assistance program

DIVERSITY, EQUITY & INCLUSION:

FREE NOW is an equal opportunity employer and we consider qualified applicants regardless of race, religion, national origin, gender, gender identity, sexual orientation, disability or age.
We want you to grow and evolve, bring your true self to work.

ABOUT US:

Freenow by Lyft empowers smarter mobility decisions, helping people to move freely and cities to thrive. Through our multi-mobility app, we feature broad options for everyone across 9 European markets and over 180 cities. Millions of passengers can access services including taxis, private hire vehicles, carsharing, car rental, e-scooters, e-bikes, e-mopeds, and public transport within a single app.

In July 2025 Freenow was acquired by Lyft, a global mobility platform, which connects riders and drivers for billions of rides across North America and Europe. Together, Freenow and Lyft are creating a more caring and connected world, with transportation for everyone. We are a global, diverse, highly motivated, and collaborative team that strives for excellence and likes to have fun. Ready for your next ride?