Demand Generation
Mid-level Demand Generation role at Freed. New York · full-time · no salary stated · we estimate $140,000–$187,500.
Freed has not published a salary for this role. The figure below is our estimate, not theirs.
Growth Roles summary, based on the employer's posting.
What you'll do
- Own experiments from idea and hypothesis through execution, measurement, and reporting
- Track tests, findings, and next steps in a structured learning agenda
- Assess new channels and run quick tests before larger resource commitments
- Coordinate with marketing, sales, product, engineering, agencies, and vendors
- Turn results into investment recommendations and repeatable testing processes
What you bring
- At least ten years in demand generation, growth marketing, or performance marketing, including finding and expanding new channels
- Experience using AI-native methods to create structured experimentation programs rather than only running campaigns
- Startup experience solving growth problems from the ground up
- Strong analytical ability, including rigorous test design, honest result interpretation, and data-backed recommendations
- Hands-on familiarity with HubSpot, Google Analytics, paid media platforms, and BI tools
Who this fits
You’ll suit a hands-on builder who enjoys testing unproven demand channels, moving quickly, and using data to decide what to scale or stop. The role is based in New York City with a hybrid schedule that includes three in-office days each week. You should be interested in healthcare and technology and motivated by improving the industry.
From the employer
ABOUT FREED:
Doctors are overworked, burnt out, and are quitting in masses.
At Freed, we combine clinician love with the latest AI tech and intense execution to create products that make clinicians happier.
Our first product is an AI scribe that automates medical documentation.
Since May of 2023, we have:
Acquired 26,000 paying and loving clinicians
Generated 70,000 patient notes daily and over 2 million monthly
With the backing of Sequoia Capital and other world-class VC’s, we are rapidly expanding our product offering. Patient-facing assistants, patient insights, EHR integrations, and other products are being built and used by thousands of clinicians every day.
We are looking for entrepreneurs. Fast, ambitious, and smart individuals who want to take care of the people who care for our health. Expect intense, clinician-focused, and interesting co-workers who want to win.
With offices in both San Francisco and New York City, we embrace a hybrid schedule that brings out the best in teamwork and innovation. Our teams come together in person three days a week to collaborate, connect, and have fun along the way.
ABOUT THE ROLE:
We are seeking a founding Demand Generation leader to own the discovery and validation of new growth channels for Freed. This is not a role for someone who wants to run existing playbooks—it’s for a builder who thrives on experimentation, rapid iteration, and turning unknowns into scalable engines. You will be the person responsible for generating hypotheses, designing experiments, and working with internal teams and agency partners to execute, learn, and repeat—continuously uncovering where we should invest, double down, or divest. Your work will directly supplement and fuel the demand engines that are already driving Freed’s growth.
HOW YOU’LL HAVE IMPACT:
Own the end-to-end experimentation lifecycle: ideation, hypothesis formation, test design, execution, measurement, and reporting. Build and maintain a structured learning agenda that tracks what we’ve tested, what we’ve learned, and what’s next.
Identify and evaluate potential new demand generation channels (e.g., paid media, partnerships, community, events, content syndication, direct mail, product-led motions) that could unlock incremental growth beyond our current engines.
Design and run rapid experiments to validate or invalidate channel hypotheses before Freed commits more significant resources, budget and people. Move fast, fail fast, and document everything.
Collaborate closely with internal marketing, sales, product, and engineering teams to align experiments with broader go-to-market strategy and ensure learnings flow back to the organization.
Manage relationships with agency partners and external vendors, directing their efforts toward high-priority experiments and holding them accountable for results.
Build clear, actionable reporting that translates experiment results into investment recommendations—where to scale, where to iterate, and where to cut.
Develop frameworks and processes for continuous experimentation that can be repeated and scaled as the team grows.
Stay on top of emerging channels, tools, and tactics in the B2B and healthcare marketing landscape, bringing fresh ideas to the table consistently.
Leverage AI tools and automation to accelerate every stage of your work—from research and audience segmentation to creative generation, campaign analysis, and reporting. We're an AI company; we expect you to operate like one
WHAT YOU’LL BRING:
10+ years of experience in demand generation, growth marketing, or performance marketing, with a strong track record of discovering and scaling new channels.
Demonstrated experience in AI-native work to design and running structured experimentation programs—not just executing campaigns, but building the testing frameworks behind them.
Startup experience, ideally in a role where you had to figure things out from scratch rather than optimize existing motions.
Strong analytical chops—you can design experiments with statistical rigor, interpret results honestly, and make clear recommendations backed by data.
Proficiency with marketing and analytics tools (e.g., HubSpot, Google Analytics, paid media platforms, BI tools). Hands-on, not just strategic.
A bias toward action and speed. You’d rather run a scrappy test this week than build a perfect plan for next quarter.
Excellent communication skills—you can distill complex experiment results into clear narratives for leadership and cross-functional partners.
A passion for healthcare & technology and a desire to make a positive impact on the industry.
BENEFITS:
Competitive salary and equity in a high-growth company.
Opportunity to make an immediate impact.
Medical, dental, and vision benefits for US-based employees.
Unlimited PTO.
Company-sponsored annual retreats.
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