One Bangkok : Manager, Retail Marketing Communication

Frasersproperty frasersproperty.com Open · verified Sep 16, 2026

Bangkok Manager Retail Marketing

Mid-level Retail Marketing role at Frasersproperty. Bangkok.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Build and execute online and offline marketing communication plans for the shopping centre
Create and manage content across in-mall, digital, social, and other channels
Protect brand consistency across storytelling, positioning, and key selling messages
Lead agencies, media buying, creative partners, and suppliers toward communication goals
Measure campaign results, share monthly performance reviews, and recommend improvements

What you bring

Bachelor’s degree or above in business administration, marketing, management, or communication arts
At least five years in marketing or marketing communication
Strong English communication and marketing strategy skills
Ability to present performance analysis to senior management
Strong interpersonal skills

Who this fits

You’ll suit a Bangkok-based manager role focused on retail marketing communication for a shopping centre. The work fits someone comfortable coordinating agencies, suppliers, internal departments, tenants, and shoppers while managing both digital and physical channels.

From the employer

Job Summary

Job Description

Responsible for shopping centre’s marketing communication (both online & offline)
Assist team to develop Marketing Communication plan and strategy including of execution process with the consideration of customers, tenants, and their requirement to reach target audience while using internal & external media as a tool to support all contributor with a good image and reputation that address to our positioning.
Creating and managing content (design & production) for a variety of channels both offline & online including in-mall media, digital, social media, and others.
Leads and be a representative of Branding Quality Assurance to keep integrity of each Brand identity to control overall strategic Branding, Storytelling and key selling message of each
Manage marcom agency to achieve communication objectives that reflect and benefit to shopping center and experience to shoppers.
Plan and manage media buying processes including identifying or maximizing strong market opportunities with digital and retail marketing.
Work closely with advertising & creative agencies, material & technology specifications and suppliers to create new innovations for marketing department.
Manage and work closely with printing supplier to achieve the deliverables within time plan.
Measuring and analyzing the effectiveness of marketing communication efforts and making recommendations for improvements both online to offline platform.
Communicate in advance to intra department as well as internal department for timeline of communication, so they can effectively use information for their purpose.
Keeping updated on market trends & competitor strategies.

Key Qualification

Bachelor’s degree or higher in business administration with concentration on marketing, management, Communication art.
5-7+ years of experience in marketing, marketing communication field
Proficient in English Communication
Skilled in develops marketing communication strategies for maximum efficiency.
Monthly performance analysis and presentation to senior management.
Strong interpersonal skills