Marketing Director

Fox Factory Open · verified Sep 11, 2026

US, MI, Coldwater Full-time Director Marketing Leadership

Leadership Marketing Leadership role at Fox Factory. US, MI, Coldwater · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll lead brand and marketing work for endemic and broader audiences
You'll manage marketing staff, vendors, contracts, budgets, and the activity calendar
You'll develop programs, content, and event plans that support company objectives
You'll build influencer relationships and represent the company in the field
You'll protect brand consistency while adapting messages for specific markets

What you bring

You bring experience with both traditional and digital marketing tactics
You have at least seven years managing a marketing function
You demonstrate analytical, communication, project management, and organizational skills
A bachelor's degree is preferred
Powered on- and off-road sports appeal to you

Who this fits

This role suits a marketing leader who can direct staff, programs, budgets, vendors, influencers, and brand direction. You'll work in an office environment, sit for long periods, and use your vision to validate and enter computer data.

From the employer

What We Do

FOX Factory designs, engineers, manufactures and markets performance-defining products and systems for customers worldwide. Our premium brand, performance-defining products and systems are used primarily on bicycles, side-by-side vehicles, on-road vehicles with and without off-road capabilities, off-road vehicles and trucks, all-terrain vehicles, snowmobiles, specialty vehicles and applications, motorcycles, and commercial trucks. Some of our products are specifically designed for and marketed to a variety of leading cycling and powered vehicle original equipment manufacturers ("OEMs"), while others are distributed to consumers through a global dealer and distribution network. Fox Factory Holding Corp. is the holding company of FOX Factory, Inc. and is publicly traded (FOXF) on Nasdaq.

Why you should join us

Not only do we provide competitive wages, you will also have access to great benefits and employee discounts. But more importantly, it’s a fun environment where we truly enjoy working as a team and bringing great products to our customers!

If this sounds like something you would love to do, and a place you want to be a part of, get in touch with us by submitting your application. We look forward to hearing from you!

Position Summary:

Responsible for the brand and marketing efforts. Manage the marketing staff and set branding strategies designed to maximize exposure and brand equity to endemic and non-endemic audiences while maintaining brand consistency that are in line with the corporate strategy.

Position Responsibilities:

Possess demonstrable skills in both traditional and digital tactics

Responsible for building relationships with influencers (i.e. media, athletes, industry personalities, internal and external customers, etc.), the nurturing of marketing programs to maximize effectiveness, representing the company in the field, and the direction of inspiring and educational content across all mediums.
Brand Ambassador
Managing direct staff of marketing managers and partnering with Creative Services and Promotions
Owns the oversight of the marketing activities calendar
Assist marketing managers in the development of marketing programs that meet company objectives
Managing outside vendors and negotiating contracts
Athlete promotion and management
Content development (i.e. PR, editorial, digital, product descriptions, etc.)
Maximizing brand visibility and sales at events
Maintaining brand consistency while tailoring messaging to specific markets
Budget creation and management experiences
Vendor management experience

Specific Knowledge, Skills or Abilities Required:
Excellent analytical and problem-solving capabilities
Excellent communication skills (verbal and written)
Strong project management and organizational skills

Position Qualifications:

Education:

Bachelor’s degree preferred.

Experience:

7+ years of experience managing a marketing function preferred

An interest in powered on and off-road sports is highly desirable

Work Environment and Physical Requirements:

Office Environment

Ability to sit for long periods of time

Vision abilities required to validate and enter data on computer

Disclaimer: This list does not represent all physical demands. Descriptions are representative of those that must be met by employee to successfully perform the essential functions of the job. Reasonable accommodation may be provided to enable individuals with disabilities to perform the jobs’ essential functions.

Note:

FOX provides equal employment opportunities for all employees and applicants for employment without regard to race, color, ancestry, national origin, gender, gender identity, sexual orientation, marital status, religion, age, physical disability (including HIV and AIDS), mental disability, results of genetic testing, or service in the military, or any other characteristic protected by the laws or regulations of any jurisdiction in which we operate. We base all employment decisions –including recruitment, selection, training, compensation, benefits, discipline, promotions, transfers, layoffs, terminations and social/recreational programs – on merit and the principles of equal employment opportunity.

Fox offers an excellent compensation package and wide-ranging opportunities for professional development. Medical, Dental, Vision, Health Spending and Dependent Care Savings Accounts, Disability and Life Insurance benefit programs are available, as is a 401k plan with employer matching. Eligibility for all benefit programs is defined by the applicable plan document or employee handbook.