Head of Sales - US Market

Fourvenues is a tech platform born from within the entertainment industry, which gives it a first-hand understanding of what venues actually need to run their business.

The platform brings everything under one roof: online ticket sales, guest list management, VIP reservations, a fully integrated POS system for the bar and box office, real-time capacity tracking, and a built-in CRM to truly understand your audience.

What makes it stand out is how it connects all these touchpoints, from the moment someone buys a ticket to what they spend at the bar, generating cross-referenced data that lets owners see exactly which events perform best, which customer profiles spend the most, which promoters actually deliver, and where money is being left on the table.

The result: smarter decisions, less manual work, tighter control over the business, and a smoother experience for both staff and guests. The Head of Sales is a key position to drive the company’s expansion in the US market, lead the Country’s commercial area, and ensure we maintain an accelerated growth pace.

The right candidate must be able to design the US commercial strategy, oversee its execution, and provide the leadership and coaching needed for the sales team to consistently deliver outstanding results.
Commercial Strategy & Team Leadership

• Revenue ownership: Deliver US new business targets (ACV/ARR/GMV-driven revenue), pipeline coverage, and forecast accuracy.
• Build a repeatable GTM: Define segmentation, territories, ICP, messaging, and a consistent outbound/inbound motion that produces predictable pipeline.
• Close strategic deals: Lead complex, multi-stakeholder sales cycles with venue groups and operators (ops, marketing, finance, ownership). Negotiate terms and drive deals to signature.
• Team leadership: Hire, onboard, coach, and performance-manage AEs/BDRs (and sales managers as we scale). Raise the bar through structured coaching and clear standards.
• Sales operating system: Implement deal inspection and cadence (weekly pipeline calls, forecast calls, QBRs), CRM hygiene, and performance dashboards. Make data-driven decisions on focus and resourcing.
• POS adjacency and partnerships: Build a commercially effective motion around POS integrations and partners. Equip the team to sell in “stack” conversations (ticketing + tables + marketing + POS interoperability).
• Cross-functional execution: Partner with Product, Onboarding/CS, and Marketing to shorten time-to-value, reduce go-live friction, and create feedback loops from the field to roadmap and enablement.
• Win/loss and competitive strategy: Run a tight win/loss process, sharpen positioning, and continuously upgrade playbooks versus competitors (Ticketing, Reservations, POS).

Market Relations

• Be recognized and respected within the US nightlife and festivals ecosystem (desirable).
• Leverage your network to access strategic decision-makers.
• Build and nurture trusted relationships with key industry stakeholders, uncovering opportunities to drive mutual growth
• Act as a visible and respected representative of Fourvenues, strengthening the company’s influence and partnerships within the industry

• Proven experience in sales within the entertainment industry, or the ability to rapidly adapt and learn the sector.
• Track record of building or successfully scaling and developing high performing sales teams
• Ability to identify, attract, and retain top performing talent
• Ability to inspire confidence and build trusted relationships across teams, clients, and partners

Commercial Strategy & Market Experience

• Ability to design a realistic forecast and monitor its reliability
• Mastery of client segmentation and definition of go-to market priorities
• Experienced in sales process design and implementation of sales playbooks and enablement tools
• Proven excellent negotiation skills
• Results-oriented mindset with a focus on excellence
• Understanding (or ability to quickly learn) the SaaS sales cycle.
• Experience in enterprise sales and managing complex cycles with multiple decision-makers
• Strong commercial acumen and ability to balance short-term results with long-term strategy
• Experience selling into hospitality / nightlife / live entertainment or similarly operational, high-velocity environments (multi-stakeholder, high standards, nights/weekends realities)

Processes and Metrics

• Skilled in structuring and optimising the sales funnel and revenue operations profile
• Strong analytical skills and ability to solve complex problems and take data driven decisions
• Familiarity with CRM tools (HubSpot), with enough command to lead directly through the platform.

Leadership and Team Management

• Experienced in building, scaling, and managing high-performing sales teams
• Strong track record of developing sales leaders and empowering teams through coaching and accountability
• Focused on creating a results-oriented culture grounded in collaboration, ownership, and continuous improvement

Personal Skills

• Proactivity to anticipate needs and act autonomously
• Flexibility and adaptability in dynamic environments
• Collaborative spirit and ability to work effectively as part of a team.
• Growth mindset and initiative to propose improvements and innovative solutions
• Excellent organizational and planning skills in fast-paced environments
• Willingness to travel regularly across key US markets.
• Ability to influence C-level clients and partners

• Competitive compensation aligned with the role and level of responsibility.
• Annual bonus and incentive plan linked to Fourvenues’ global growth and the achievement of company-wide, individual and team objectives.
• Hybrid and flexible working model, built on trust, accountability, and measurable impact.
• Global growth environment, with direct influence on international expansion and strategic business decisions.
• Leadership and development programmes offering continuous learning opportunities.
• Culture of wellbeing and high performance, including private health, vision and dental insurance, 24 paid vacation days and 401k contribution
• High-impact internal experiences and events that strengthen cohesion, professional growth, and a strong sense of belonging.
• Language classes and flexible benefits tailored to your personal and professional needs.
• Real opportunity to make an impact, driving the transformation of a scaling project into an international benchmark within its industry.