Director of PR and Marketing
At a glance
Leadership General Marketing role at Four Seasons. Four Seasons Gstaad · full-time.
Pay not stated General Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Set the hotel’s PR, marketing, communications, content, and digital direction across paid, owned, and earned channels
- Shape brand stories, handle media and influencers, and protect the hotel’s reputation
- Use campaigns, partnerships, activations, and targeted marketing to grow direct business across hotel offerings
- Oversee budgets, agencies, partners, and campaign results while coordinating with commercial and hotel leadership
- Lead, coach, and develop the PR and Marketing team while maintaining Four Seasons standards and privacy requirements
What you bring
- At least five years leading PR, marketing, communications, or digital marketing work
- A degree in marketing, communications, public relations, business, hospitality, or a related discipline
- Strong integrated communications, brand management, digital marketing, reputation, agency, partnership, budget, and performance experience
- Fluency in English and German and/or French
- Swiss or EU/EFTA citizenship, or valid Swiss work authorization
Who this fits
This role suits a senior marketing leader who can combine reputation, brand, digital, partnerships, and commercial work while managing a team. You’ll join the pre-opening effort for The Park Gstaad, with the position scheduled to start in January 2027. It is full-time and permanent, with evening, weekend, and holiday flexibility required during seasonal hotel operations. выступ
From the employer
About Four Seasons:
Four Seasons is powered by our people. We are a collective of individuals who crave to become better, to push ourselves to new heights and to treat each other as we wish to be treated in return. Our team members around the world create amazing experiences for our guests, residents, and partners through a commitment to luxury with genuine heart. We know that the best way to enable our people to deliver these exceptional guest experiences is through a world-class employee experience and company culture.
At Four Seasons, we believe in recognizing a familiar face, welcoming a new one and treating everyone we meet the way we would want to be treated ourselves. Whether you work with us, stay with us, live with us or discover with us, we believe our purpose is to create impressions that will stay with you for a lifetime. It comes from our belief that life is richer when we truly connect to the people and the world around us.
About the location:
About the role
As Director of PR & Marketing at The Park Gstaad, A Four Seasons Hotel, you will lead the hotel's integrated Public Relations, Marketing, Communications, Brand Positioning, and Digital strategy.
Reporting to the Commercial Director and serving as a key member of the Commercial leadership team, you will shape the hotel's voice and reputation, drive brand awareness and guest engagement, and support commercial growth across rooms, food & beverage, spa, and guest experiences.
With a planned start date in January 2027, this is a unique opportunity to play a defining role in the pre-opening journey and market positioning of The Park Gstaad.
What you will do
Develop and execute integrated PR, Marketing, Communications, Content, and Digital strategies
Lead brand positioning, storytelling, media relations, influencer engagement, and reputation management
Drive integrated campaigns, strategic partnerships, activations, and digital growth across paid, owned, and earned channels
Support commercial performance and direct business through targeted marketing initiatives
Manage the PR and Marketing budget, agencies, partners, and campaign performance
Lead, coach, and develop the PR and Marketing team
Collaborate closely with hotel leadership and Four Seasons Regional and Global Commercial teams
Ensure alignment with Four Seasons brand standards, corporate guidelines, and data privacy requirements
What you bring
Minimum 5 years of progressive leadership experience in Public Relations, Marketing, Communications, or Digital Marketing, preferably within luxury hospitality, tourism, or luxury consumer brands
Degree in Marketing, Communications, Public Relations, Business Administration, Hospitality Management, or a related field
Strong expertise in integrated communications, brand management, digital marketing, and reputation building
Strong commercial acumen with experience managing agencies, partnerships, budgets, and campaign performance
Exceptional communication, leadership, and stakeholder management skills
Fluent English and German and/or French required. Additional languages are advantageous
Experience with hotel openings or luxury brand initiatives and knowledge of the Swiss luxury hospitality market are advantageous
In accordance with Swiss employment regulations, only candidates holding Swiss or EU/EFTA citizenship, or a valid Swiss work authorization, can be considered for this position.
What we offer
Competitive salary and comprehensive benefits package
Employee meals and uniform laundry service
Monthly Employee Recognition Program
Employee Travel Program, including complimentary stays at Four Seasons Hotels and Resorts worldwide after six months of service
Global career growth opportunities through internal transfers and Task Force assignments
The opportunity to be part of the opening team of The Park Gstaad, A Four Seasons Hotel
Schedule & Hours
Full-time, permanent position
Flexibility to work evenings, weekends, and holidays as required by business needs and seasonality
Seasonal hotel operation with primary opening periods from June to September and December to March
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